Track Your Brand Visibility Across Every AI Platform

ChatGPT has become the default AI assistant for millions of users worldwide, fundamentally changing how people search for products, services, and information. When users ask ChatGPT for recommendations, they're increasingly bypassing traditional search engines entirely. Your brand's visibility in ChatGPT responses directly impacts whether potential customers discover your business or your competitors.

Claude has established itself as a trusted AI assistant known for nuanced, thoughtful responses and strong safety principles. Its growing user base includes professionals, researchers, and businesses who value accuracy and depth over quick answers. When Claude recommends a brand or product, users tend to place high confidence in that recommendation due to Claude's reputation for careful, considered responses.

Google's Gemini represents the search giant's primary AI assistant, deeply integrated across Google's ecosystem including Search, Workspace, and Android. When users interact with Gemini, they're often doing so within contexts where they're already making decisions - searching for products, planning purchases, or researching solutions. Visibility in Gemini responses connects directly to Google's massive user base and search intent data.

Copilot

Microsoft

Microsoft Copilot is deeply integrated across Windows, Office, Edge, and Bing, reaching hundreds of millions of users in productivity and search contexts. When users ask Copilot for recommendations—whether in Outlook, Word, or the taskbar—they're often in the middle of work or research. Visibility in Copilot responses matters for B2B brands, enterprise software, and any business whose audience uses Microsoft's ecosystem daily.

Grok, built by xAI and integrated into X (formerly Twitter), represents a unique AI assistant with real-time access to social conversations and current events. Unlike other AI assistants, Grok can tap into the live discourse happening on X, making it particularly relevant for brands in fast-moving industries, news-related queries, and topics with active social discussion. Grok's personality is also notably more direct and willing to engage with edgier topics.

DeepSeek

DeepSeek

DeepSeek has emerged as one of the most significant AI platforms globally, developed by the Chinese AI lab of the same name and known for its powerful open-source models including DeepSeek-R1 and DeepSeek-V3. What sets DeepSeek apart is its combination of strong reasoning capabilities, cost-effectiveness, and rapidly growing global adoption. The platform has attracted a large and active developer community, and its models are being deployed across a wide range of applications worldwide. For brands, DeepSeek represents an increasingly important channel for visibility—particularly among technically savvy users, developers, and cost-conscious businesses who are adopting DeepSeek as their primary AI assistant. As open-source AI models gain market share, ensuring your brand is well-represented in DeepSeek's training data and responses becomes a strategic priority.

Meta AI is the AI assistant built into the world's largest social platforms—Facebook, Instagram, WhatsApp, and Messenger—giving it unparalleled reach across billions of daily active users. Unlike standalone AI assistants, Meta AI meets users where they already spend their time: scrolling feeds, chatting with friends, and shopping in social marketplaces. Powered by Meta's Llama models, it delivers product recommendations, business suggestions, and informational answers directly within social contexts where purchase intent and peer influence are highest. For brands, visibility in Meta AI responses represents a massive opportunity because recommendations occur alongside social proof, user reviews, and community engagement signals that amplify trust and conversion.

Mistral Le Chat

Mistral AI

Mistral Le Chat has become a critical platform for organizations and users who prioritize European AI ecosystems, multilingual fluency, and open-model momentum. It is especially relevant for brands selling into European markets, regulated industries, and technical buyer groups that value transparency and model optionality. As adoption expands, visibility in Le Chat influences whether your brand is discovered in workflows that may not default to US-centric assistants. Tracking Le Chat ensures your search everywhere optimization strategy reflects global and regional shifts in model preference.

Perplexity has pioneered AI-powered search by combining real-time web access with conversational AI. Unlike ChatGPT and Claude, which primarily rely on training data, Perplexity actively searches the web and cites sources for every response. This means your current web presence directly impacts whether Perplexity recommends your brand - and users can click through to your site from those citations.

Google AI Overviews

Google

Google AI Overviews are the AI-generated summaries that appear at the top of Google Search results, fundamentally reshaping how users interact with search. Powered by Gemini, these overviews synthesize information from multiple sources and present a concise answer before any traditional blue links. With Google processing over 8.5 billion searches daily, AI Overviews now appear on a significant and growing portion of queries, meaning they influence brand discovery at a scale no other AI platform can match. When your brand is cited in an AI Overview, you gain premium visibility at the very top of the world's most-used search engine. Conversely, being absent from AI Overviews can mean losing traffic even if you rank well in organic results, as users get their answer without scrolling further.

Google AI Mode

Google

Google AI Mode is Google's dedicated conversational AI search experience, offering users a way to have multi-turn research conversations directly within Google Search. Unlike AI Overviews, which appear automatically on standard search results, AI Mode is an opt-in experience where users actively choose to engage in deeper, interactive research sessions. This makes AI Mode users particularly valuable—they are deliberately seeking thorough, nuanced answers and are willing to invest more time in research. For brands, visibility in AI Mode means reaching users during their most engaged research moments, when they are asking follow-up questions, comparing options, and forming opinions that drive purchasing decisions.

OpenAI Search

OpenAI

OpenAI Search represents OpenAI's direct move into AI-native web search experiences, combining conversational synthesis with live web retrieval. For many users, this creates a blended behavior: they begin with a classic search intent but expect an answer-first response with cited sources, follow-up context, and decision-ready recommendations. As this behavior grows, brands that are visible only in traditional blue-link rankings can still lose mindshare if they are omitted from synthesized AI responses. Tracking OpenAI Search visibility helps you understand whether your brand is present when high-intent users ask recommendation, comparison, and purchase-adjacent queries.

DuckDuckGo AI

DuckDuckGo

DuckDuckGo AI experiences combine privacy-first search behavior with AI-assisted summaries for users who intentionally avoid data-heavy ecosystems. This audience is often skeptical of ads, aggressive personalization, and tracking-based ranking influence, which changes how trust and recommendation credibility are established. For brands, visibility in DuckDuckGo AI matters because these users are deliberate researchers who can drive high-quality conversions when trust thresholds are met. A search everywhere strategy is incomplete without privacy-centric discovery channels.

Amazon Rufus

Amazon

Amazon Rufus is transforming product discovery inside Amazon by guiding shoppers through conversational questions, comparisons, and purchase decisions directly in the commerce flow. This is one of the highest-intent AI search environments because users are already close to checkout when they interact with recommendations. For ecommerce and consumer brands, Rufus visibility can impact both discoverability and immediate revenue outcomes. Search everywhere optimization must include commerce-native AI surfaces where recommendation and transaction happen in the same session.

Brave Search

Brave Software

Brave Search has carved out a significant position as the leading privacy-focused search engine, operating its own independent search index rather than relying on Google or Bing results. With over 25 million daily queries and a rapidly growing user base of privacy-conscious consumers, Brave Search represents an increasingly important discovery channel. Its AI-powered answer summaries synthesize information from across the web and present concise, cited responses at the top of search results. For brands, Brave Search visibility matters because its users are typically tech-savvy, high-income, and deliberate in their purchasing decisions—an audience that actively avoids tracking and ad-heavy platforms.

You.com

You.com

You.com has positioned itself as a next-generation AI search engine that combines multiple AI modes with traditional web search to deliver comprehensive, cited answers. Its Research mode performs deep, multi-step analysis that rivals dedicated research tools, while its standard AI mode provides quick, sourced answers for everyday queries. You.com is gaining traction among developers, researchers, and professionals who want more control over how AI assists their search. The platform's emphasis on citations, source transparency, and customizable AI modes makes it a growing channel for brand discovery—particularly for companies whose audiences value depth, accuracy, and the ability to verify information.

YouTube

Google

YouTube is the world's largest video platform and the second-largest search engine, processing over 3 billion searches per month. Its AI-powered recommendation algorithm determines which videos surface in suggested feeds, search results, and YouTube Shorts discovery. For brands, YouTube has become a critical product research channel where consumers watch reviews, comparisons, and tutorials before making purchase decisions. Visibility in YouTube's algorithmically curated feeds and search results directly impacts brand discovery, with recommended videos driving the majority of watch time. As Google integrates YouTube content into AI Overviews and Gemini responses, your YouTube presence increasingly influences your visibility across Google's entire AI ecosystem.

TikTok

ByteDance

TikTok has redefined content discovery through its powerful AI recommendation engine, the For You Page, which surfaces content based on user behavior rather than follower counts. With over 1.5 billion monthly active users, TikTok has become a primary search engine for Gen Z and Millennial consumers, with nearly half of younger users preferring TikTok over Google for discovering restaurants, products, and how-to information. The platform's algorithm is widely considered the most sophisticated content recommendation system in consumer technology, capable of rapidly identifying user interests and serving relevant content. For brands, TikTok represents both an organic discovery channel and a commerce platform through TikTok Shop, where product discovery and purchase happen within a single seamless experience.

Reddit

Reddit

Reddit has become one of the most influential platforms for brand visibility in the AI era, serving as a primary source of training data for major AI models and a trusted destination for authentic product recommendations. When users add 'reddit' to their Google searches — a behavior so common that Google now prioritizes Reddit in search results — they are explicitly seeking real opinions over marketing content. Reddit's community-driven discussions, product reviews, and recommendations carry outsized weight because they are perceived as genuine and unsponsored. AI assistants like ChatGPT, Claude, and Perplexity frequently draw from Reddit threads when answering questions about products and services, making your brand's Reddit presence a multiplier that amplifies visibility across every AI platform.

LinkedIn

Microsoft

LinkedIn is the world's largest professional network with over 1 billion members, and its AI-powered feed algorithm increasingly determines which brands, products, and thought leaders gain visibility among business decision-makers. LinkedIn has rapidly integrated AI features across the platform, from AI-assisted content creation to AI-powered job matching and sales intelligence. For B2B brands, LinkedIn is the single most important discovery platform, as it is where professionals research solutions, evaluate vendors, and discover industry thought leadership. LinkedIn's algorithm rewards engagement and professional relevance, making it a critical channel for brands seeking visibility among the executives, managers, and professionals who make purchasing decisions. Microsoft's integration of LinkedIn data with Copilot further amplifies the platform's importance for AI-era brand visibility.