AI engines
How Meta AI decides which brands to recommend
Not tracked
Attensira does not track Meta AI. Meta's assistant answers inside WhatsApp, Instagram, Facebook and Messenger, and Meta documents two crawlers that read the web for it. This guide covers what Meta publishes and what a business can control: those crawlers, its own pages on Meta's apps, and plain facts on its site.
7 days free · card required
- requests from Meta-ExternalAgent
- 131,105
- 91% of 143,601 AI crawler requests
- attensira.com pages it fetched
- 873
- 30 days
- requests from Meta-ExternalFetcher, the user-triggered one
- 0
- same 30 days
Analyst · reads the crawler logattensira.com edge middleware, AI traffic read over the Attensira MCP on 4 Oct 2026; user agents self-reported, none verified · to Which crawlers does Meta document for its assistant?
Meta's crawler made most of the AI crawler requests to attensira.com in the 30 days to 4 October 2026, across 873 pages. Its user-triggered fetcher, the one that reads a page because someone asked Meta AI, made none. Crawl volume is not visibility: these requests collect pages, and none of them was an answer citing us.
- Meta-ExternalAgent
- Crawls for uses such as training AI models or indexing content
- Meta-ExternalFetcher
- Fetches individual links at a user's request
- Which search it answers from
- Not published
What does Meta AI draw on when it answers?
Meta AI is Meta's assistant inside Facebook, Instagram, WhatsApp and Messenger, and on its own at meta.ai. Meta said in April 2024 that it can access real-time information from across the web.
Meta does not publish which search results its assistant answers from. What a business controls is narrower and surer: its crawler settings, its own profiles on Meta's apps, and the plain facts on its own site.
What it leans on
- Pages Meta-ExternalAgent has crawled or indexed
- Links Meta-ExternalFetcher fetches for a user
- Real-time information from the web
How do you get cited by Meta AI?
Four things to check on your own pages, from how Meta AI picks sources above. None of them is a measured result.
Why does Meta AI matter for your brand?
- It answers inside apps people use every day, without a search page.
- Meta documents its crawlers, so you can decide what it may fetch.
- 01
Decide on Meta-ExternalAgent and Meta-ExternalFetcher in robots.txt deliberately.
- 02
Keep your Facebook and Instagram pages accurate: name, category, location, what you sell.
- 03
State the facts buyers ask about plainly on your own site.
- 04
Update your profiles the day your hours, prices or address change.
What should a business check inside Meta's own apps?
The pages Meta controls. A person asking Meta AI about a café, a clinic or a shop inside WhatsApp is close to Meta's own profiles of those businesses, so treat your Facebook page and Instagram profile as source pages. Then ask the questions your customers ask, and fix the page each wrong fact came from, not the answer.
- 01
Profiles
Your Facebook page and Instagram profile: name, category, address and hours exactly as on your site.
- 02
Ask
Meta AI, from a phone in WhatsApp, the questions your customers ask.
- 03
Trace
Each wrong fact to the page it came from: your profile, your site or a listing.
- 04
Logs
A Meta-ExternalFetcher visit in your server logs means a user's request fetched that page.
Questions about Meta AI
Does Attensira track Meta AI?
Where is Meta AI available?
Which Meta crawler reads my site?
Whatever it takes to win the answer.
7 days free · card required