AI engines
See whether Gemini names your brand, then change it
Tracked on the Growth and Business plans
Attensira asks Gemini your buyers' questions every day on the Growth and Business plans, and records whether it names you, which sources it shows and who it names instead, each with its sample size. Attensira's default first move there is placement in threads, videos and roundups, until your own readings point elsewhere. You approve what ships.
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- Decides
- The model judges whether a Google Search would improve the answer
- Searches
- It writes one or several queries and runs them on Google Search
- Answers
- It writes the reply from those results, grounded in them
- Cites
- Each citation links a span of the reply to a page's URL and title
- In the Gemini app
- Sources show in line or behind a Sources button; not every reply has them
What does Google document about Gemini?
The frame at the top is Google's own account: Gemini grounds a reply in Google Search, so the pages it can cite are pages Google Search returns. Its one control is Google-Extended, a robots.txt token, not a crawler, so no Gemini visit shows in your logs. Our own log recorded no Google-Extended request in the 30 days to 4 October 2026.
- Google-Extended
- Governs whether crawled pages train Gemini and ground Gemini Apps
- Google Search
- Not affected: Google-Extended changes no inclusion or ranking
How does Gemini decide which brands to name?
Gemini is Google's assistant. Google's help page says Gemini Apps may provide links to sources and related content, shown with a Sources button at the bottom of a response or in line.
Google gives publishers one control for it: Google-Extended. It governs whether pages Google crawls may be used to train Gemini models and for grounding in Gemini Apps. Google says Google-Extended does not affect a site's inclusion or ranking in Google Search, so blocking it is a Gemini decision, not a search one.
What it leans on
- Pages Google crawls, unless Google-Extended is blocked
- The sources it links, in line or behind the Sources button
- Google's own properties and listings
How do you get cited by Gemini?
What the crew works on first in Gemini, in order.
- Measured
- Before and after each change, on the same prompts
- Ships when
- You approve it (Draft mode is the default)
- 01
Do not block Google-Extended unless you mean to keep your pages out of Gemini's grounding.
- 02
Be in the threads, videos and roundups that show up in Gemini's sources for your questions.
- 03
Keep your Google Business Profile and YouTube channel accurate, if you have them.
- 04
Answer the buyer's question on its own page, in the first paragraph.
Chief of staff · orders the workExample · the order the crew usually works in on GeminiWhy does Gemini matter for your brand?
- Gemini answers can differ from AI Overviews for the same question.
- Attensira's default rule for Gemini is placement: being in the threads, videos and roundups its sources show.
- Google-Extended is the one control, and it is easy to block by accident.
What does one Gemini reading record?
- Which plans
- Growth and Business, the plans sold today; accounts still on the retired Agency plan read it too. On Starter the setting can be on but nothing is asked, so the metric comes back untracked, never as a zero.
- Named or not
- Whether the answer names your brand, and where in the answer. Across readings that is your mention rate.
- Cited pages
- Every page the answer cites, yours and everyone else's. Across readings that is your citation rate and the sources that decide the answer.
- Who instead
- The competitors named in your place, so share of voice is measured on the same answers as yours.
- Tone
- How the answer talks about you. Sentiment is read from the same stored answer, never a separate guess.
What can a publisher control in Gemini?
One thing: Google-Extended. It governs whether content Google crawls may be used to train Gemini models and for grounding in Gemini Apps and in Grounding with Google Search on Vertex AI. Google says it does not affect inclusion or ranking in Google Search.
Blocking Google-Extended keeps your pages out of the grounding Gemini uses to answer. Few sites mean that, and it is worth checking your robots.txt was not changed by a blanket "block AI bots" rule.
- 01
Open
yoursite.com/robots.txt, the file Google reads before it crawls.
- 02
Find
Any rule for Google-Extended, or a blanket rule that blocks AI bots by name.
- 03
Decide
Blocking Google-Extended keeps your pages out of Gemini's grounding. It does not change Google Search.
- 04
Keep
Googlebot allowed either way, so AI Overviews and Search still see the page.
Questions about Gemini
Does Attensira track Gemini?
Does Gemini show where its answer came from?
What does Google-Extended control?
Is Gemini the same as Google AI Overviews?
Why does Starter not include Gemini?
Are Gemini and AI Overviews reported together?
Whatever it takes to win the answer.
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