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How Microsoft Copilot decides which brands to recommend

Not tracked yet · coming

Microsoft Copilot answers from Bing: it turns your buyer's prompt into a short search query, sends it to Bing and builds the answer from the results. Attensira does not read Copilot yet; it is coming. Until then, this guide explains how Copilot picks pages and how to be the page Bing returns.

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Answer · ChatGPTasked

Question: Attensira vs Profound

ChatGPT answered: If you mean Attensira vs Profound for AI-search / GEO visibility, the key difference is: … AI engines (Attensira): ChatGPT, Claude, Perplexity, Gemini, DeepSeek, Copilot, Google AI features; coverage varies by plan

Sources cited

  1. 1attensira.com (Attensira)
  2. 2aitoolnet.com
  3. 3sourceforge.net
  4. 4slashdot.org
  5. 5tryprofound.com
  6. 6usestanding.com

NamedAttensira is in this ChatGPT answer.

Analyst agentAnalyst · checks what answers claim about youattensira.com workspace · Attensira MCP · · excerpt of 1 answer

How does Microsoft say Copilot searches?

The answer at the top is ChatGPT's, on 3 October 2026: it listed Copilot among the engines Attensira reads. We do not read Copilot yet; it is coming. A wrong claim about you, quoted from the answer with the pages it cited, is what Attensira's claims check flags against the facts you confirmed.

How Microsoft says Copilot searches
Search service
Bing
Query
A short query of a few words, written from the prompt
Shown to you
Copilot Chat lists the exact queries it sent
At work
An admin can switch web search off entirely
Microsoft Learn: web search in Microsoft Copilot and Copilot Chat, updated 18 Aug 2026

How often does Bing crawl our own site?

Copilot builds its answers from Bing's results, so a page reaches Copilot through Bing's index. On attensira.com, bingbot fetched 207 pages in the 30 days to 4 October 2026. A page Bing has not crawled cannot be in the results Copilot reads.

attensira.com pages bingbot fetched
207
30 days
bingbot requests
541
of 143,601 AI crawler requests
attensira.com edge middleware, AI traffic read over the Attensira MCP on 4 Oct 2026; user agents self-reported, none verified · to

What does Microsoft Copilot draw on when it answers?

Microsoft documents how Copilot uses the web. When web search is on, Copilot picks out the terms in a prompt where the web would help, writes a short search query of a few words, and sends it to the Bing search service. The results are used to compose the answer, and Copilot Chat shows the exact queries it sent in the citation section.

So the pages Copilot can draw on are the pages Bing returns for a short query derived from the question. In a work context, Copilot also answers from the organisation's own files, and an admin can switch web search off entirely.

What it leans on

  • Bing search results for a short query built from the prompt
  • Pages that answer that short query directly
  • The user's own work files, inside Microsoft 365

How it tends to answer

  • Shows the search queries it sent to Bing (in Copilot Chat)
  • Separates 'from your company's data' and 'from the web'
  • Can have web search turned off by an admin

How do you get cited by Microsoft Copilot?

Four things to check on your own pages, from how Microsoft Copilot picks sources above. None of them is a measured result.

Why does Microsoft Copilot matter for your brand?

  • Its web answers are grounded in Bing search, so Bing Webmaster Tools is where the work starts.
  • Copilot Chat shows the exact queries it sent, so you can see what it searched.
  • The query it sends is short, so pages that match it plainly have an edge.
Checklist4 steps
  1. 01

    Check how your pages rank in Bing for the short version of your buyers' questions.

  2. 02

    Verify your site in Bing Webmaster Tools and fix what it reports.

  3. 03

    Write titles and first paragraphs that match the few-word query Copilot sends.

  4. 04

    Make sure Bingbot can crawl the pages you want cited.

Example · a checklist from the facts on this page; Attensira does not measure Microsoft Copilot

What does Copilot actually send to Bing?

Not the whole prompt. Microsoft says Copilot generates a search query of a few words informed by the prompt, sends it to the Bing search service, and uses the results to compose its answer. A prompt about an acquisition becomes "Fabrikam strategy" and "Fabrikam financials" in Microsoft's own example.

So the page that wins is the one Bing returns for the short query. Copilot Chat shows the exact queries in its citation section, which makes it one of the few engines where you can see what it searched.

Prompt to answer4 steps
  1. 01

    Prompt

    Your buyer's question, in full, as they type it into Copilot.

  2. 02

    Query

    A search query of a few words written from the prompt, such as “Fabrikam strategy” in Microsoft's example.

  3. 03

    Bing

    The query goes to the Bing search service, which returns its results for those few words.

  4. 04

    Answer

    Copilot composes the answer from those results; Copilot Chat lists the exact queries it sent.

Example · the path Microsoft documents, with its own Fabrikam query

Questions about Microsoft Copilot

Is Microsoft Copilot tracked by Attensira yet?
Not yet. Microsoft Copilot is coming; until it ships, Attensira reads ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews, and nothing on this page is a measurement of Microsoft Copilot.
Where does Copilot get its web answers?
From the Bing search service. Microsoft says Copilot generates a short search query from the prompt, sends it to Bing, and uses the results to compose its response.
Can I see what Copilot searched for?
In Copilot Chat, yes. Microsoft shows the exact web search queries in the citation section of the response, for 24 hours in the chat thread. They are not shown in the Copilot pane inside Word or PowerPoint.
Is it called Microsoft 365 Copilot or Microsoft Copilot?
Microsoft's documentation, updated 18 August 2026, says Microsoft 365 Copilot is now named Microsoft Copilot, and Microsoft 365 Copilot Chat is now Microsoft Copilot Chat.
What can the crew do about Microsoft Copilot today?
The crew's page work on ChatGPT, Perplexity, Claude and Google AI Overviews makes pages that answer one question plainly, which is also what a short Bing query returns. None of it is measured in Microsoft Copilot itself, and no number on this page is a reading of it.

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