AI engines
How Brave Search decides which brands to recommend
Not tracked
Attensira does not track Brave Search. Brave runs its own independent index and builds its AI answers only from its own search results, always citing sources, so a page Brave has not indexed cannot be cited there. This guide covers how its answers choose pages and what to check on your site.
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- 01
Ask
Your buyers' questions in Brave Search, and read the AI answer above the results.
- 02
Results
Whether your page appears in the results at all; the answer cites only from them.
- 03
Quote
An exact sentence from a key page, in quotes. No result means it is not in Brave's index.
- 04
Fix
A working sitemap, internal links to the page, and no robots.txt rule blocking crawlers by accident.
What does Brave say about its AI answers?
Brave says its AI answers are built only from its own search results and always cite them. So the test is simple, and the check at the top runs it: if Brave Search does not return your page, its answer cannot cite it.
- Index
- Fully independent, not rented from Google or Bing
- AI answers
- Based solely on web search results
- Citations
- Always shown
How do you get cited by Brave Search?
Four things to check on your own pages, from how Brave Search picks sources above. None of them is a measured result.
- 01
Put the facts a summary would quote in text, not only in images or PDFs.
- 02
Keep pages crawlable and fast; an independent index finds them on its own schedule.
- 03
Answer the question near the top of the page, where a summary can lift it.
- 04
Do not assume a Google ranking carries over.
What does Brave Search draw on when it answers?
Brave Search runs on its own index. Brave says it operates from a fully independent search index, rather than renting results from Google or Bing.
Its AI answer engine writes a short answer at the top of the results. Brave says these summaries are based solely on web search results and always cite their sources. So the pages it can cite are the pages in Brave's own index, which can differ from what Google or Bing return for the same question.
In short
- Pages in Brave's own index
- Web search results for the query
- Summaries built only from its search results
- Sources always cited
Why does Brave Search matter for your brand?
- It has its own index, so its results can differ from Google's and Bing's.
- Every AI answer cites its sources.
Why does an independent index change the answer?
Most AI search products answer from someone else's results. Brave says it runs a fully independent index and builds its AI summaries solely from its own web search results, with sources always cited. A page Brave has not indexed cannot be cited there, however well it ranks on Google, and a page that ranks well in Brave can be cited even if it does not elsewhere.
How do you check whether Brave can cite your pages?
Search for them. A page that does not come back from Brave Search is not in its index, and its AI answer cannot cite it. An independent index finds pages on its own schedule, so pages that are crawlable, in your sitemap and linked from elsewhere are found sooner.
Questions about Brave Search
Does Attensira track Brave Search?
Does Brave Search use Google or Bing results?
Where do Brave's AI answers come from?
Whatever it takes to win the answer.
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