Your facts and rules, checked on every draft
Knowledge and skills is what the crew knows about your business and the rules it writes by. The company profile holds your facts, competitors and the claims you will not make. Skills are reusable playbooks. Guardrails are checked on every article, fix, pitch and reply before anyone can approve it, and a draft that breaks one is stopped.
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QuestionOne row for every empty profile field the crew needed. Answer it in the row and the answer is saved to the field it names.
Choices: Answer
- orchestrate/daily-win-planFollowed by the Daily win plan, every day at 06:00
- Built in
The question has been open since 8 Sep: the crew does not invent a fact it was not given.
Writerattensira.com workspace, read over the Attensira MCP · - Writer · Writes from your company facts and revises a draft once when a guardrail holds it.
- Chief of staff · Asks you for a missing fact in one Inbox row, and every later run reads your answer.
How does the crew use what you tell it?
Three places under Customize, each doing one job. None of them changes what is measured.
Company: the facts
At setup the crew reads your homepage, /about and /pricing and drafts only what those pages state, each field naming its page. Drafts stay marked drafted until you confirm them.
Skills: the playbooks
A skill is a named instruction for one recurring job: a weekly summary, a competitor brief. The second time you retype an instruction, it should be a skill.
Guardrails: the rules
Compliance rules stop a draft that breaks them. Voice rules send it to review. Words to avoid stop any draft that uses them, matched as whole words.
Every draft gets a verdict
Passed, Review, Stopped or Not checked, for the exact text that was checked. A stopped or unchecked draft cannot be approved by anyone, over the dashboard, the API or MCP.
Why does the crew need your own facts?
Engines already repeat facts about you from listings you never wrote. This answer describes Attensira from third-party comparison pages. The crew writes only from your profile and sources it can cite, so a missing fact becomes a question, not a guess.
Question: Attensira vs Profound
Perplexity answered: Attensira is an AI/search optimization platform focused on improving LLM visibility across AI search engines; Profound is described as a GEO-like platform to boost brand visibility in AI search. Both position themselves in Generative Engine Optimization space, with Attensira operating from Estonia (founded 2025) and Profound from the United States (founded 2024) per some comparison sources.
Sources cited
- 1sourceforge.net
- 2topbusinesssoftware.com
- 3attensira.com (Attensira)
- 4slashdot.org
- 5g2.com
- 6alternativeto.net
NamedAttensira is in this Perplexity answer.
What goes in the company profile?
The things you would otherwise paste into every chat. Written as rules a draft can be checked against, not as marketing copy.
| What you sell, and to whom | The product, the buyer and the words you use for your category. “Never call it a platform” does work; “we are innovative” does not. |
|---|---|
| Brand and values | Your spoken name, tagline, colours and logo for listings, scripts and charts, and the values drafts must not contradict. |
| Competitors | Each tracked rival adds an Against field: why a buyer would choose you over them, used on every comparison page about them. |
| Reporting standard | The tone of your reports and who reads them. It never overrides the report rules: no movement a re-read did not prove. |
| Facts you stated | Answers you give in the Inbox are kept, and every run reads your newest 40 of them. |
| What the crew remembers | Separately, the crew keeps its own nightly notes about your workspace on every plan. Yours are the rules; its notes are memory. |
What can knowledge and skills not do?
It changes how the crew writes, never what it measures. That separation is what keeps the numbers worth reading.
- It does not change mention rate, citation rate or source share. Those are measurement, not configuration.
- A profile line that says you lead the category does not turn an unmeasured cell into a number.
- A skill that asks for a metric that does not exist, such as a brand rank, gets an honest gap rather than an invented figure.
- There is no override button. A stopped draft moves only when it is revised or the rule is changed.
- Built-in skills are maintained by Attensira and cannot be edited; you write your own beside them.
What does the crew ask when a fact is missing?
It asks instead of guessing. A draft that needs a fact the crew does not have waits on a question to you, in the Inbox beside the rest of the work.
AnswerWhich plan includes multi-currency invoices?Question · waiting since Tuesday
The pricing passage names it. Not in Knowledge yet.
- AnswerMay we name Stripe and PayPal as payment options?
Question · claim check
What else do people ask about knowledge and skills?
Does the company profile change my numbers?
What happens when a draft breaks one of my rules?
What if the check could not run?
What do I get on Starter?
How do I write a good guardrail?
Tell the crew once. Every draft is held to it.
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