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How often AI answers name you, counted honestly

Mention rate is the share of AI answers that name your brand: answers that named you, divided by every successful answer, per engine with n beside it. It is a rate, not a slice of a pie, so rivals use the same denominator, need not add up to 100%, and never move when you edit your rival list.

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Analytics · Visibilityattensira.com · n = 4,518
Named in
attensira.com4,518 answers · 61 prompts
4.4%
ChatGPTn = 2,346
4.2%
Perplexityn = 2,172
4.5%
Claude, Google AINot read in this workspace, never shown as 0%
Not measured
Rivals, same answers
Semrush
35.9%
Profound
31.4%
Ahrefs
25.9%
Peec AI
21.8%

These add up to more than 100%: one answer can name several brands. Change versus the previous window: not significant, so no arrow is shown.

Shown as a baseline, not a result.

Analyst agentAnalystattensira.com workspace, read over the Attensira MCP · · 30 days to 2026-10-04, 24 of 31 days sampled

  • Analyst agentAnalyst · Counts each answer once, keeps the sentence that named you, and calls a change only when it clears a 95% test.

How is mention rate counted?

One rule, applied the same way to you and every rival, so the number only moves when the engines do.

  1. One answer, one vote

    The unit is a run: one prompt, sent to one engine, from one country, once. Named eleven times in one answer still counts once. A name without a link counts; a link is counted separately as a citation.

  2. Divide by successful answers

    Answers that named you, divided by every answer that came back in the window. A failed read lowers n, never your rate, because an outage is not a zero.

  3. Same denominator for rivals

    Each competitor's rate is counted over the same answers. Adding a competitor never lowers your number, because the list you typed is not in the formula.

  4. Call a change only when it is real

    Two windows are compared with a two-proportion test using both sample sizes. Below 95% confidence it is shown as no change we can prove, not as a small arrow.

How is mention rate counted for one question?

One answer, one vote: a brand is named in an answer or it is not. For the question about measuring share of voice, Semrush is named in 29 of 114 answers and we are named in none.

Mention raten=114 answers
“how to measure share of voice in AI answers”, ChatGPT and Perplexity · to
NameMention rate
Semrush25.4%
LLMPulse15.8%
Ahrefs2.6%
AthenaHQ1.8%
Scrunch AI1.8%
attensira.comyou0.0%
Analyst agentAnalyst · Counted the answersattensira.com prompt board, read over the Attensira MCP · · n=114 answers

How do you read the number?

Every rate arrives as a value and an n. Read the n first.

How do you read the number?
A value with n above zeroA measured rate. 0% with n = 105 is a real zero: the engines were asked and did not name you.
A dashNot measured: no successful answer in the window, or an engine your plan does not read. Never a zero.
Small nAt one answer per prompt per engine a day, a week is seven answers per pair and moves in big steps. Read topics or longer windows.
Your positionWhere you are first named, among the names you track, always with its base: “#2 of 5 tracked names”. Not named means no position, never 0.
The full brand orderEvery brand an answer names, tracked or not, in order, shown per answer as evidence.
A changeReported only when it clears a 95% two-proportion test. A move inside the noise is shown as no change, not as a trend.

Where can mention rate be wrong?

Detection finds your name as a whole word in the answer text. That handles possessives, hyphens and your domain in a URL. It has one known blind spot.

  • A brand named after a common word reads high: a brand called Linear is counted in “scales in linear time”. The error runs one way, never low.
  • Every answer is stored verbatim, so when detection improves it is re-run over history rather than starting a new series.
  • It is not comparable to a share-of-voice pie from another tool. Ours answers a different question and will usually look larger.
  • Sampling more often does not change the rate; it grows n, and with it how small a change can be proven.

What does one answer behind the rate look like?

A mention rate is a count of answers like this one. Perplexity on 4 Oct, to “free AI visibility checker”, names Ahrefs and Arbis and not us: one answer in the denominator, none in the numerator.

Answer · Perplexityasked

Question: free AI visibility checker

Perplexity answered: Free AI visibility checker: several options exist; common ones include tools from Ahrefs, Arbis, and others offering free reports on how your brand is cited across AI platforms.

Sources cited

  1. 1ahrefs.com
  2. 2, 3arobis.ai
  3. 4searchable.com
  4. 5maxaeo.ai
  5. 6indexly.ai
  6. 7visibility.ai
  7. +3 more

Not namedAttensira is missing from this Perplexity answer.

Analyst agentAnalyst · Counted the answerattensira.com stored Perplexity answer, read over the Attensira MCP · · 10 links

What else do people ask about mention rate?

Is mention rate the same as share of voice?
It is what most tools call share of voice, computed differently. Theirs usually divides your mentions by all tracked brands' mentions, a pie that shifts when you edit the competitor list. Ours divides by answers read, so it moves only when the engines change what they say.
How do I track brand mentions in AI answers?
Add the questions your buyers ask as prompts. Attensira reads them every day on each engine your plan includes and reports how often each answer named you, linked you and named a rival, with the answer text kept as evidence.
Why does my rate jump between 0% and 100%?
On Starter each prompt is read once a day per engine, and one answer can only be 0% or 100%. Group prompts into topics and read a longer window; Growth and up take three answers per reading.
Does a mention count if the answer is negative?
Yes. Mention rate counts being named. Whether the answer was favourable is read separately, as sentiment, from answers that take a stance on you.
Can I get the number over the API?
Yes. The REST API and the MCP get_analytics tool return it as share of voice with its n, per engine and per prompt, at no credit cost.

Find out how often AI names you. Then change it.

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