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Traditional SEO

Posts on traditional SEO cover the Google work that AI search builds on: backlinks, competitor analysis, rank tracking, featured snippets, knowledge panels, website copy and the common mistakes a site scan finds. Posts rewritten since October 2026 separate what Google documents from folklore, and link the source.

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What does ChatGPT say about blocking AI crawlers in robots.txt?

Add Disallow rules per user agent, and remember robots.txt is a request, not access control. It is classic technical SEO advice, cited to OpenAI's and Google's documentation, which is why the posts here start from what Google and the engines document rather than folklore.

Answer · ChatGPTasked

Question: how to block AI crawlers in robots.txt

ChatGPT answered: Add Disallow rules for the AI crawler user agents you want to block in your site’s robots.txt. … robots.txt is a request to compliant crawlers; it is not an access-control mechanism. Use server-side blocking (WAF/firewall/authentication) if you need enforcement. Blocking GPTBot affects OpenAI’s training crawler; OAI-SearchBot is a separate crawler used for ChatGPT search discovery, so block it only if you also want to opt out of that.

Sources cited

  1. 1developers.openai.com
  2. 2developers.google.com
  3. 3help.openai.com

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What have we written about traditional SEO?

Newest first, with the date each post was last updated.

Which other topics might help?

What else do people ask?

Does traditional SEO still matter with AI search?
Yes. Google's AI features need a page that is indexed and eligible for a snippet, and AI engines often cite pages that rank. Classic SEO is the base the AI work builds on.
What should a small team do first?
Make sure crawlers can reach the important pages, fix broken internal links, and put a direct answer at the top of each important page. The common mistakes post ranks these by how often we found them.
Do these posts recommend paid tools?
They start with free sources such as Google Search Console and Google search itself, and say where a paid tool adds something.

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