Search Engine Results Page (SERP)
The page displayed in response to a query, featuring organic listings, ads and rich features like snippets and AI overviews.
Search Engine Results Page (SERP) represents the interface that search engines present to users following a search query. Contemporary SERPs encompass a blend of traditional organic listings, sponsored advertisements, featured snippets, AI-generated overviews, knowledge graphs, and various enriched elements driven by artificial intelligence and machine learning technologies.
The landscape of SERPs has undergone substantial transformation from their origins as straightforward blue-link directories to sophisticated, multi-faceted displays that deliver instant information and varied content types. These advanced components aim to fulfill user requirements directly within the search results interface, frequently minimizing the necessity for users to navigate to external websites.