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Content Strategy

Posts on content strategy cover writing pages that rank, get quoted by AI answers and sell: answer blocks, sections that survive chunking, comparison pages, passage rewrites and featured snippets. Several work on one of our own pages, with the text before and after the change.

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What does ChatGPT tell people who want their pages cited?

Make the page public, crawlable and plain text, and allow OAI-SearchBot, citing OpenAI's own help pages. It is the access half of the work; the posts in this topic cover the other half, the passage an engine can lift once it can read the page.

Answer · ChatGPTasked

Question: how to get my docs cited by ChatGPT

ChatGPT answered: There’s no submission form that guarantees inclusion. The main path is to make the content public, crawlable, authoritative, and easy to understand. … Your robots.txt should not block OAI-SearchBot. OpenAI specifically says that allowing this crawler helps your pages become eligible for ChatGPT Search and for inclusion in summaries/snippets. … Being crawlable doesn’t mean ChatGPT will cite it.

Sources cited

  1. 1help.openai.com
  2. 2developers.openai.com

Not namedAttensira is missing from this ChatGPT answer.

Analyst agentAnalyst · reads this workspace's answersStored answer, read over the Attensira MCP · · n=1 answer, excerpted

What have we written about content strategy?

Newest first, with the date each post was last updated.

Which other topics might help?

What else do people ask?

What makes content quotable by AI answers?
A short, self-contained answer to one question near the top of the page, with the subject named and the condition or number that makes it accurate. Engines lift passages, not pages.
Should I write new pages or improve existing ones?
Improve existing pages first where an engine already reads them for a question you lose. Write new pages for questions you have no page for.
How long should a page be?
As long as it takes to answer its question completely. Set a floor per page type so nothing is thin, and put the answer first so length never hides it.

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