Scrunch vs Profound: a published $300 plan, or a trial and a quote

What does each one cost?

As both pricing pages read on 5 October 2026. Scrunch's Starter is $300 a month, or $250 a month billed yearly, for 350 custom prompts, 1,000 industry prompts, five page audits, three personas and three user licenses. Growth is $500 a month, or $417 billed yearly, for 700 custom prompts and five licenses. Enterprise is custom. Both self-serve plans read ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta.

Profound's pricing for brands lists two plans. The Trial is free for 7 days: 50 prompts run daily on ChatGPT, Gemini and Google AI Overviews, limited AI Marketer credits and unlimited seats. Enterprise is custom, tracks up to nine engines and includes AI Marketer credits for the whole team; there is no dollar amount on the page. Search results and older reviews still quote cheaper self-serve Starter and Growth plans, but neither was on the pricing page on 5 October 2026. Plans change often; write down the date of every quote.

Can you price either one before a sales call?

Scrunch, yes; Profound, not for a brand. Scrunch's Starter works out at about 86 cents a prompt month to month ($300 for 350) and about 71 cents billed yearly, on seven AI platforms. You can model a year's cost from the page and test it on the trial before anyone signs.

Profound's trial tells you what the product does on 50 of your prompts, but not what it will cost after day seven. The price arrives with the Enterprise quote, so budget a demo and a procurement cycle into the timeline. Decide whether you are buying measurement breadth at a known price or a platform with agents at a negotiated one.

What does Profound sell beyond tracking?

Agents. Profound is often filed as an enterprise monitoring tool, but its home page leads with AI Marketer, agents that help a team research, write and report, metered by AI Marketer credits, and names Agents, Agent Analytics, Prompt Volumes, Shopping and a Context Manager among its products. It also lists the controls enterprise procurement asks for: RBAC, SCIM and SOC 2.

The agents help your people rather than replace them. Someone on your team still decides what to publish, edits it and ships it, which is worth testing in the trial rather than taking from a summary.

Is agent-facing site work worth paying for?

It depends on how AI agents reach your site today. The idea behind a product like AXP is that AI agents and crawlers read a page differently from people: many do not run JavaScript, so content a page only shows after a script runs may be invisible to them, and they read structure rather than layout. A cleaner version of the page for those readers can make it easier to quote.

Before paying for it, look at your own crawler logs. If AI crawlers already fetch your important pages and the pages render their content in plain HTML, the gain may be small. If key content only appears after JavaScript runs, or the pages AI crawlers fetch are not the ones you want quoted, agent-facing work addresses a real problem. Scrunch also monitors agent traffic, which is the right place to start that check.

What does neither one do for you?

The doing. Scrunch's AXP produces agent-facing versions of your pages and its insights recommend changes; Profound's agents help your team draft and research. Going by what each publishes, neither describes writing and shipping the changes to your human-facing pages for you, or earning placements on the third-party pages that answers lean on, such as review sites, roundups and comparison posts.

What should you ask in procurement?

For Profound: what the Enterprise quote includes in prompts, engines and AI Marketer credits, and what happens when credits run out. For Scrunch: whether Growth's 700 prompts or Enterprise fits your prompt count, which plan carries AXP, what AXP changes on your site, how it is deployed and how it is reverted. For both: how each tool shows the sample size behind a number, and how it separates a real change from noise.

What should you watch after you choose?

Whether the tool changes anything a buyer sees. With Scrunch, check that AXP's versions of your pages are being fetched by the AI crawlers you care about, and whether the pages they fetch start appearing as citations. With Profound, count the pieces of work its agents helped produce that actually shipped, not the drafts. In both cases, compare the prompts you worked on with those you left alone, over weeks rather than days, and look at the sample size behind any rise before you credit the tool with it.

How should you evaluate them?

Run Scrunch's Starter trial and Profound's free trial in the same week with the same 40 to 60 prompts; Profound's trial caps you at 50. Compare where they agree about your visibility, how each shows the sample size behind a rate, and what each would have you do next. Then ask the question that decides most of these purchases: who on your team will turn the findings into changes, and how many hours a week do they have?