6 Best Profound Alternatives for AI Search Visibility in 2026

Profound is a powerful enterprise AI visibility platform. But if you want self-serve access, transparent pricing, or a more affordable option, here are the best alternatives to consider.

Profound has established itself as the enterprise leader in AI visibility tracking. Its coverage spans nine AI models, including platforms like Grok and Meta AI that most competitors don't track. For large organizations with dedicated budgets and teams, Profound delivers comprehensive analytics and reporting.

However, Profound's enterprise focus means it may not be the right fit for every team. The platform requires a sales demo to access, pricing is not fully transparent on their website, and the onboarding process involves a multi-step sales cycle. For growing companies, startups, and mid-market teams that want to start tracking AI visibility today, these friction points can be dealbreakers.

The alternatives below offer varying levels of AI visibility tracking with different approaches to pricing, onboarding, and feature depth. Some match Profound's monitoring capabilities at a lower price, while others add content creation tools that Profound doesn't emphasize.

Best Profound Alternatives

Peec AI

Peec AI provides AI search analytics with a focus on monitoring and competitor benchmarking. It tracks ChatGPT, Perplexity, and Google AI Overviews in its base plan, with additional platforms available as add-ons. Peec is more affordable than Profound and offers self-serve access.

$89/mo

Best for: Teams that want affordable AI monitoring with self-serve access and are comfortable paying for additional platform add-ons as needed.

Pros

Self-serve signup without a sales demo
Lower starting price than Profound
Good competitor benchmarking dashboard
Agency partner program for multi-client management

Cons

Many AI platforms are paid add-ons (Claude, Gemini, DeepSeek)
No content creation or optimization tools
Significantly narrower platform coverage than Profound
Only 25 prompts on the starter plan

Featured

Attensira

Attensira offers AI visibility tracking across ChatGPT, Claude, Perplexity, Gemini, DeepSeek, Copilot, Google AI Mode, and Google AI Overviews — with transparent pricing and self-serve signup. The key differentiator is built-in content creation: Attensira generates AI-optimized blog posts, comparison pages, and LinkedIn content automatically, plus provides on-page SEO analysis.

$129/mo

Best for: Growing teams and mid-market companies that want AI visibility plus content creation with transparent pricing and no sales process.

Pros

Self-serve signup — start tracking in minutes, no demo required
Transparent pricing at $129/mo with a 7-day free trial
Automated content creation included (Profound does not emphasize this)
On-page SEO analysis for existing content optimization
Unlimited team seats on all plans

Cons

Fewer AI platforms than Profound (no Grok or Meta AI tracking)
Smaller company without Profound's enterprise support infrastructure
Not designed for large global brand management at scale

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Otterly

Otterly offers AI visibility monitoring with share of voice tracking, competitor analysis, and content recommendations. It provides a simpler and more affordable entry point compared to Profound's enterprise approach, though with less depth in analytics.

$79/mo

Best for: Small teams and startups that want basic AI visibility monitoring at the lowest possible price point.

Pros

Most affordable option in this comparison
Simple, focused interface that is easy to learn
Multi-model tracking with content recommendations
No sales process required to get started

Cons

Significantly less depth than Profound's analytics
No content creation or page optimization
Limited enterprise features and reporting
Not suitable for large-scale brand management

Semrush

Semrush is a comprehensive SEO suite that has added AI visibility tracking through Semrush One and their AI Toolkit. While not a direct Profound competitor, Semrush appeals to teams that want traditional SEO and AI visibility in a single platform from an established vendor.

$139.95/mo

Best for: Teams that want a single vendor for both traditional SEO and basic AI visibility tracking, prioritizing breadth over AI-specific depth.

Pros

Combined traditional SEO and AI visibility in one platform
Established vendor with extensive track record
Comprehensive keyword, backlink, and competitive data
Enterprise-ready with multi-user support

Cons

AI visibility features are not as deep as Profound's
AI-focused plans cost $199+/mo (Semrush One)
No AI content creation tools
AI is an add-on to a traditional SEO suite, not the core focus

Surfer SEO

Surfer SEO focuses on content optimization using NLP analysis and competitive data. While it doesn't track AI visibility, its structured content recommendations can help create pages that are more likely to be cited by AI models. It complements AI visibility tools rather than replacing them.

$99/mo

Best for: Content teams that want to improve their page structure and optimization, used alongside a dedicated AI visibility platform.

Pros

Strong content optimization with data-driven recommendations
Helps structure content in ways AI models prefer
Integrates with common writing and publishing tools
Good complement to an AI visibility platform

Cons

No AI visibility tracking or monitoring
Does not replace Profound's core functionality
Content recommendations are Google-focused, not AI-focused
Requires a separate tool for AI monitoring

MarketMuse

MarketMuse is an AI-powered content strategy platform that helps teams plan, create, and optimize content at scale. It focuses on content inventory analysis, topic modeling, and competitive content gaps. While not an AI visibility tool, its strategic approach to content can support AI citation efforts.

$149/mo

Best for: Enterprise content teams that need strategic content planning and want to build a content library that positions well for AI citation over time.

Pros

Comprehensive content strategy and planning tools
AI-powered topic modeling and competitive analysis
Content inventory and audit capabilities
Helps identify content gaps AI models might surface

Cons

No AI visibility tracking across ChatGPT, Claude, etc.
Does not monitor brand mentions in AI responses
Focused on content strategy, not AI search monitoring
Expensive for a supplementary tool

Quick Comparison

Platform	Starting Price	Best For
Peec AI	$89/mo	Teams that want affordable AI monitoring with self-serve access and are comfortable paying for additional platform add-ons as needed.
AttensiraFeatured	$129/mo	Growing teams and mid-market companies that want AI visibility plus content creation with transparent pricing and no sales process.
Otterly	$79/mo	Small teams and startups that want basic AI visibility monitoring at the lowest possible price point.
Semrush	$139.95/mo	Teams that want a single vendor for both traditional SEO and basic AI visibility tracking, prioritizing breadth over AI-specific depth.
Surfer SEO	$99/mo	Content teams that want to improve their page structure and optimization, used alongside a dedicated AI visibility platform.
MarketMuse	$149/mo	Enterprise content teams that need strategic content planning and want to build a content library that positions well for AI citation over time.

Frequently Asked Questions

Why look for Profound alternatives?

Profound is a strong platform, but its enterprise focus means a sales demo is required, pricing is not always transparent, and the onboarding process takes time. Teams that want to start tracking AI visibility immediately with clear pricing often look for self-serve alternatives.

Is Profound worth the price?

For enterprise brands that need the broadest AI platform coverage (nine models including Grok and Meta AI) and have the budget for premium tooling, Profound delivers significant value. For growing teams and startups, the cost and sales process may not be justified when more affordable alternatives cover the most important platforms.

Which Profound alternative offers the most AI platforms?

Attensira tracks eight AI platforms (ChatGPT, Claude, Perplexity, Gemini, DeepSeek, Copilot, Google AI Mode, Google AI Overviews). This covers the most commercially significant AI models. Profound additionally tracks Grok and Meta AI, which matter for some brands but are less commonly queried for product recommendations.

Can I switch from Profound to Attensira?

Yes. Both platforms track overlapping AI models, so you will not lose visibility into your core rankings. Attensira offers a 7-day free trial so you can evaluate it before committing. Our team can help you migrate prompt lists and get set up quickly.

Which alternative has the best content creation?

Attensira is the only direct Profound alternative that includes automated AI content creation — blog posts, comparison pages, LinkedIn posts, and optimization rewrites. Profound focuses on analytics and monitoring. If content creation is important, Attensira is the strongest choice.

How we evaluate: Our team researches each platform by testing free trials, reviewing public documentation, comparing published pricing, and analyzing user reviews. Attensira is our product, so we disclose that bias upfront — but we aim to be fair and factual about every platform listed. Pricing and features were last verified in February 2026. If you spot an inaccuracy, please let us know.

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