Knowledge Panel
An information box appearing in search results with structured data about entities like people, organizations or places.
A Knowledge Panel is a structured information box that displays on Google Search results—appearing on the right side of desktop searches or at the top on mobile devices—presenting key facts about specific entities like people, places, businesses, concepts, or topics. These panels are automatically generated from Google's Knowledge Graph and showcase organized data including essential details, photographs, connected entities, social media profiles, and other pertinent information.
Knowledge Panels reflect Google's goal of delivering instant, reliable answers directly within search results, eliminating the need for users to visit external sites. The information comes from multiple verified sources such as Wikipedia, official websites, social media accounts, and other trusted authorities that Google has validated.
For organizations and public figures, securing a Knowledge Panel offers substantial benefits in terms of search visibility and perceived authority. Within the landscape of AI-driven search and digital optimization, these panels hold particular significance as they frequently function as primary data sources for AI systems generating information about various entities.
When AI models respond to queries about businesses, individuals, or subjects, they often draw from the structured data found in Knowledge Panels, making it essential for organizations to optimize their digital footprint for panel eligibility.
Effective Knowledge Panel optimization involves several key approaches: developing and maintaining detailed Wikipedia entries, ensuring uniform business information (name, address, phone number) across all online platforms, building robust social media engagement, securing references from credible sources, applying appropriate schema markup to websites, and consistently refreshing official site content.