A network of interconnected entities and relationships used by search engines and AI systems to understand context and facts.
A knowledge graph is a structured database that organizes information as an interconnected network of entities, relationships, and facts. Google's Knowledge Graph serves as the foundation for various search result features and enables AI systems to grasp the contextual connections between different data points.
By organizing information in this interconnected format, search engines and AI systems can comprehend how various concepts relate to one another, facilitating more nuanced and contextually aware responses to user inquiries.
The page displayed in response to a query, featuring organic listings, ads and rich features like snippets and AI overviews.
Optimizing content around people, places or things (entities) to help AI models understand relationships and context.
An information box appearing in search results with structured data about entities like people, organizations or places.