The Hotel Search Has Moved to AI
Business travelers and vacationers ask AI to pick their hotel before they check rates on any booking site.
AI Visibility in Hotels & Motels
Hotels and motels face a new competitive frontier: AI-powered discovery. Travelers increasingly ask AI assistants to recommend hotels by price, location, amenities, and occasion — and AI responses drive booking decisions before any OTA or brand site gets a visit.
Your Hotel Isn't in the AI Conversation
When a business traveler asks AI for the best hotel near the convention center, or a family asks for kid-friendly hotels with a pool, your property needs to be in that response.
AI Recommends Your Competitors
Travelers ask AI for hotel recommendations and get a shortlist that doesn't include your property — regardless of your reviews or rates.
The Decision Happens Before the Search
By the time guests reach Booking.com or Expedia, they already have AI-suggested properties in mind. You're competing for a decision that's already been made.
How We Score AI Visibility
Attensira scores are calculated by querying major AI platforms with real-world prompts relevant to each industry, then analyzing how prominently and accurately each brand appears in the responses. Scores range from 0 to 100.
Platform Coverage
How consistently a brand appears across ChatGPT, Claude, and Google AI.
Response Quality
Whether AI responses feature the brand with accurate, detailed information.
Citation Frequency
How often the brand is cited as a source or recommendation in AI outputs.
Brand Sentiment
The tone and framing AI platforms use when mentioning the brand.
Frequently Asked Questions
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See exactly when and how AI platforms mention your hotels & motels brand — and what they recommend instead.