64%
of financial product research starts with AI or search
According to Industry estimate, 64% of financial product research starts with AI or search.
Your Next Financial Customer Asks AI Before They Compare Providers
From neobanks to financial advisors, consumers and businesses ask AI assistants for recommendations before visiting any financial website.
Executive Summary
AI Visibility in Financial Services
The financial services industry is shifting from comparison sites and Google searches to AI-powered discovery. Whether someone needs a business loan, a new banking app, or a financial advisor, they increasingly ask ChatGPT, Claude, and Google AI first. Attensira helps financial services firms ensure they appear in these critical AI-driven buying journeys.
58%
of consumers ask AI before choosing a financial product
Industry estimate
71%
of millennials use AI to research banking and fintech apps
Industry estimate
40%
average AI visibility for non-top-20 financial services firms
Attensira research
3 in 10
small businesses ask AI before choosing a financial product
Industry estimate
Your Financial Services Firm Is Invisible to AI
When someone asks an AI assistant for the best budgeting app, a trusted financial advisor, or a business lending platform, your firm might not appear — even if your product is superior.
Missing from Financial Recommendations
AI assistants recommend competitors while your financial services firm stays invisible, losing high-intent prospects at the moment of decision.
Fintech Competitors Dominate AI
Digital-first fintech companies are optimizing aggressively for AI visibility, building lasting advantages in AI-driven discovery.
Outdated AI Perception
AI models may have incomplete or outdated information about your products, rates, and services — leading to missed recommendations.
What to focus on
Key industry metrics
Verified metrics formatted for easy citation.
52%
of small businesses ask AI for financial product advice
According to Industry estimate, 52% of small businesses ask AI for financial product advice.
35%
average AI visibility for fintech companies outside the top 10
According to Attensira research, 35% average AI visibility for fintech companies outside the top 10.
Top 5
fintech brands capture most AI-generated financial recommendations
According to Attensira research, Top 5 fintech brands capture most AI-generated financial recommendations.
How We Score AI Visibility
Attensira scores are calculated by querying major AI platforms with real-world prompts relevant to each industry, then analyzing how prominently and accurately each brand appears in the responses. Scores range from 0 to 100.
Platform Coverage
How consistently a brand appears across ChatGPT, Claude, and Google AI.
Response Quality
Whether AI responses feature the brand with accurate, detailed information.
Citation Frequency
How often the brand is cited as a source or recommendation in AI outputs.
Brand Sentiment
The tone and framing AI platforms use when mentioning the brand.
FAQ
Frequently Asked Questions
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