72%
of product searches will involve AI by 2026
According to Gartner Consumer Tech (2025), 72% of product searches will involve AI by 2026.
Shoppers Ask AI What to Buy Before They Visit Your Store
From DTC brands to online marketplaces, consumers ask ChatGPT and Perplexity for product recommendations before visiting any website.
Executive Summary
AI Visibility in E-Commerce & DTC Brands
E-commerce is undergoing a discovery revolution. Shoppers no longer start on Google or Amazon — they ask AI assistants which products to buy, which brands to trust, and where to find the best deals. Attensira helps e-commerce businesses and DTC brands ensure they appear when AI recommends products in their category.
68%
of online shoppers have used AI for product research
Salesforce Commerce Report 2025
$920B
in e-commerce sales influenced by AI recommendations
eMarketer 2025
4.3x
higher conversion from AI-referred shoppers
Shopify Commerce Report 2024
61%
of Gen Z shoppers ask AI before purchasing online
Pew Research 2025
Your E-Commerce Brand Is Invisible to AI Shoppers
When a shopper asks an AI assistant for the best running shoes, top-rated skincare, or the most reliable DTC brands, your products might not appear — even if they have thousands of 5-star reviews.
Missing from AI Product Recommendations
AI assistants recommend competitor products and brands instead of yours, diverting high-intent buyers before they ever reach your site.
Declining Organic Traffic
As shoppers shift from search engines to AI assistants for product discovery, traditional SEO and paid ads drive fewer customers to your store.
Brand Trust Gap
AI models may not know about your brand, your reviews, or your product quality — leading to zero recommendations despite great products.
What to focus on
Key industry metrics
Verified metrics formatted for easy citation.
49%
of shoppers trust AI recommendations over ads
According to Edelman Trust Barometer (2025), 49% of shoppers trust AI recommendations over ads.
$650B
in DTC spending influenced by AI assistants
According to Adobe Digital Economy (2024), $650B in DTC spending influenced by AI assistants.
3.9x
higher average order value from AI-referred customers
According to Shopify Commerce Report (2024), 3.9x higher average order value from AI-referred customers.
How We Score AI Visibility
Attensira scores are calculated by querying major AI platforms with real-world prompts relevant to each industry, then analyzing how prominently and accurately each brand appears in the responses. Scores range from 0 to 100.
Platform Coverage
How consistently a brand appears across ChatGPT, Claude, Perplexity, and Gemini.
Response Quality
Whether AI responses feature the brand with accurate, detailed information.
Citation Frequency
How often the brand is cited as a source or recommendation in AI outputs.
Brand Sentiment
The tone and framing AI platforms use when mentioning the brand.
FAQ
Frequently Asked Questions
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