7 Best Semrush Alternatives for AI Search Visibility in 2026

Semrush is the gold standard for traditional SEO. But if your priority is AI search visibility — getting cited by ChatGPT, Claude, Perplexity, and Gemini — you need a tool built for that. Here are the best alternatives.

Semrush has been the go-to SEO platform for over a decade, and for good reason. Its keyword research database, backlink analysis, and site audit tools are among the best in the industry. For traditional Google SEO, it remains an excellent choice.

However, the search landscape is shifting. AI-powered search engines like ChatGPT, Claude, Perplexity, and Gemini now handle a growing share of user queries. These platforms don't rank websites the way Google does — they cite sources, recommend brands, and synthesize answers differently. Semrush has started adding AI features through Semrush One and their AI Toolkit add-on, but AI visibility is still a secondary feature in their massive SEO suite.

If your primary goal is getting your brand recommended by AI models — not just ranking on Google — you may want a platform that was purpose-built for AI search. The alternatives below range from dedicated AI visibility platforms to complementary tools that pair well with or replace Semrush for specific use cases.

Best Semrush Alternatives

Featured

Attensira

Attensira is a dedicated AI search visibility platform that tracks your brand across ChatGPT, Claude, Perplexity, Gemini, DeepSeek, Copilot, Google AI Mode, and Google AI Overviews. Unlike Semrush, Attensira includes automated content creation — it generates AI-optimized blog posts, comparison pages, and LinkedIn content, plus provides on-page SEO analysis to improve your existing pages for AI citation.

$129/mo

Best for: Teams that want to track and improve AI search visibility with automated content creation, without paying for traditional SEO tools they may not need.

Pros

Tracks all major AI platforms in one dashboard
Automated content creation for AI citation (blog posts, comparison pages, LinkedIn)
On-page SEO analysis and content optimization built in
Lower price than Semrush with more AI-specific depth
Self-serve signup with 7-day free trial

Cons

No traditional SEO features (backlinks, keyword research, site audit)
Smaller company compared to Semrush's established ecosystem
Best paired with a traditional SEO tool for complete coverage

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Profound

Profound is an enterprise-grade AI visibility platform that tracks brand mentions across ChatGPT, Perplexity, Claude, Gemini, Grok, Copilot, Meta AI, DeepSeek, and Google AI Overviews. Named the AEO leader in G2's Winter 2026 report, Profound offers the broadest AI platform coverage and deep analytics for large organizations.

From $99/mo

Best for: Enterprise brands with large budgets that need the broadest AI platform coverage and are comfortable with a sales-driven onboarding process.

Pros

Broadest AI platform coverage (includes Grok and Meta AI)
Enterprise-grade analytics and custom reporting
G2 AEO leader with strong market position
Agent and crawler analytics for technical teams

Cons

Requires a sales demo to get started
Enterprise pricing scales quickly for larger deployments
No transparent self-serve pricing for all tiers
No traditional SEO features

Peec AI

Peec AI is an AI search analytics platform focused on monitoring brand visibility across ChatGPT, Perplexity, and Google AI Overviews. It offers clean dashboards, competitor benchmarking, and prompt suggestions. Peec is monitoring-only — it tracks your visibility but does not include content creation or optimization tools.

$89/mo

Best for: Teams that only need AI visibility monitoring without content creation, and are comfortable paying add-on fees for additional AI platforms.

Pros

Lower entry price for basic AI monitoring
Clean, intuitive analytics dashboard
Good competitor benchmarking features
Agency partner program available

Cons

No content creation or optimization tools
Claude, Gemini, and DeepSeek require add-on fees
Only 25 prompts on the starter plan
Higher cost per prompt than competitors

Otterly

Otterly is an AI visibility monitoring platform that tracks brand mentions across major AI models. It provides share of voice data, competitor analysis, and content recommendations. Like Peec, Otterly focuses on monitoring rather than content creation, but offers solid tracking at an accessible price point.

$79/mo

Best for: Small teams just getting started with AI visibility that need affordable monitoring before investing in a full optimization platform.

Pros

Affordable entry point for AI monitoring
Multi-model tracking across major platforms
Simple and focused interface
Content recommendations included

Cons

No automated content creation tools
No page optimization features
Limited depth compared to dedicated platforms
Monitoring-only approach requires separate tools for action

Surfer SEO

Surfer SEO is a content optimization tool that uses AI to help you write and optimize content for search engines. While it was built for traditional SEO content optimization, its structured content approach can indirectly help with AI visibility. Surfer does not track AI visibility or monitor AI platforms.

$99/mo

Best for: Content teams that need a writing assistant for Google SEO and want to improve their content structure, which may indirectly benefit AI citation.

Pros

Strong content optimization with NLP analysis
Content editor with real-time scoring
Good for improving existing content structure
Integrates with Google Docs and WordPress

Cons

No AI visibility tracking or monitoring
Built for Google SEO, not AI search optimization
Does not track ChatGPT, Claude, or Perplexity mentions
Content recommendations optimized for Google, not AI models

Clearscope

Clearscope is a content optimization platform used by enterprise content teams. It provides content grades, keyword recommendations, and readability scores. Like Surfer, it focuses on traditional content optimization rather than AI visibility tracking.

$189/mo

Best for: Enterprise content teams that need detailed content grading for Google SEO and have budget for a premium tool alongside an AI visibility platform.

Pros

Enterprise-grade content optimization
Strong content grading system
Trusted by large content teams
Clean and intuitive interface

Cons

No AI visibility tracking at all
Expensive for what it offers
Focused entirely on Google SEO content
No prompt tracking or AI platform monitoring

SE Ranking

SE Ranking is an all-in-one SEO platform similar to Semrush but at a lower price point. It includes keyword tracking, site audits, backlink monitoring, and competitive analysis. SE Ranking has started adding AI visibility features, making it a more affordable traditional SEO alternative.

$65/mo

Best for: Budget-conscious teams that need traditional SEO features similar to Semrush at a fraction of the cost, with emerging AI capabilities.

Pros

Most affordable full-featured SEO suite
Covers keyword tracking, backlinks, and site audits
Beginning to add AI visibility features
Good value for small teams needing traditional SEO

Cons

AI visibility features are still basic and developing
Smaller keyword and backlink databases than Semrush
No AI content creation tools
Less comprehensive than Semrush for enterprise use

Quick Comparison

Platform	Starting Price	Best For
AttensiraFeatured	$129/mo	Teams that want to track and improve AI search visibility with automated content creation, without paying for traditional SEO tools they may not need.
Profound	From $99/mo	Enterprise brands with large budgets that need the broadest AI platform coverage and are comfortable with a sales-driven onboarding process.
Peec AI	$89/mo	Teams that only need AI visibility monitoring without content creation, and are comfortable paying add-on fees for additional AI platforms.
Otterly	$79/mo	Small teams just getting started with AI visibility that need affordable monitoring before investing in a full optimization platform.
Surfer SEO	$99/mo	Content teams that need a writing assistant for Google SEO and want to improve their content structure, which may indirectly benefit AI citation.
Clearscope	$189/mo	Enterprise content teams that need detailed content grading for Google SEO and have budget for a premium tool alongside an AI visibility platform.
SE Ranking	$65/mo	Budget-conscious teams that need traditional SEO features similar to Semrush at a fraction of the cost, with emerging AI capabilities.

Frequently Asked Questions

Why look for Semrush alternatives?

Semrush excels at traditional Google SEO — keyword research, backlinks, site audits. But if AI search visibility is your priority, Semrush's AI features are secondary to its core product. Dedicated AI platforms offer deeper tracking, content creation, and optimization specifically for ChatGPT, Claude, Perplexity, and Gemini.

Can I use a Semrush alternative alongside Semrush?

Yes — many teams do exactly this. They keep Semrush for traditional Google SEO and add a dedicated AI visibility tool like Attensira for AI search optimization. The two complement each other: Semrush for Google rankings, an AI tool for ChatGPT and Claude citations.

Which Semrush alternative is best for AI visibility?

For comprehensive AI visibility with content creation included, Attensira offers the best value at $129/mo. For enterprise-level AI analytics with the broadest platform coverage, Profound is the premium choice. For monitoring-only at a lower price, Peec or Otterly are solid options.

Does Semrush have AI visibility features?

Yes. Semrush One ($199+/mo) bundles AI visibility tracking with their traditional SEO tools. Their Enterprise AIO platform monitors 213M+ prompts. However, Semrush does not offer AI content creation — it tracks visibility but does not generate content to improve it.

What is the cheapest Semrush alternative for AI search?

Otterly and Peec both start at $79-89/mo for AI visibility monitoring. However, these are monitoring-only tools without content creation. Attensira at $129/mo includes both monitoring and content creation, making it the best value if you need more than just tracking.

How we evaluate: Our team researches each platform by testing free trials, reviewing public documentation, comparing published pricing, and analyzing user reviews. Attensira is our product, so we disclose that bias upfront — but we aim to be fair and factual about every platform listed. Pricing and features were last verified in February 2026. If you spot an inaccuracy, please let us know.

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