6 Best Moz Alternatives for AI Search Visibility in 2026

Moz helped define the SEO industry, but its toolset has not kept pace with AI search. If you need more than Domain Authority scores and basic keyword tracking, these alternatives cover both traditional and AI-powered search.

Moz was one of the original SEO platforms. Its Domain Authority metric became an industry standard, and Moz Pro was the first SEO toolkit many marketers learned on. For years, it was a dependable choice for keyword research, link analysis, and site audits at a reasonable $99/mo starting price.

However, Moz has struggled to keep up with the pace of change in search. Its keyword database is smaller than competitors like Semrush and Ahrefs, its backlink index has fallen behind, and its feature development has slowed. More importantly, Moz has not made meaningful moves into AI search visibility — there is no tracking for ChatGPT, Claude, Perplexity, or any other AI model. In a landscape where AI search is growing rapidly, this is a significant gap.

If you are currently paying for Moz and wondering whether your money could work harder, the alternatives below range from more powerful traditional SEO suites to dedicated AI visibility platforms. Many teams are finding that the best approach is to replace Moz with a combination of a modern SEO tool and a dedicated AI visibility platform.

Best Moz Alternatives

Featured

Semrush

Semrush is the most natural Moz replacement for traditional SEO. It offers a far larger keyword database, deeper backlink analysis, more comprehensive site audits, and competitive intelligence tools that surpass Moz in every category. Semrush has also started adding AI visibility features through Semrush One, giving it a head start on the AI search transition that Moz has not matched.

$139.95/mo

Best for: Teams that want a direct Moz upgrade with significantly better traditional SEO data plus emerging AI visibility features.

Pros

Vastly larger keyword and backlink databases than Moz
AI visibility tracking available through Semrush One
Comprehensive competitive intelligence and advertising data
Industry-leading site audit and technical SEO tools
Established ecosystem with extensive integrations

Cons

More expensive than Moz ($139.95 vs $99)
AI visibility features are an add-on, not the core product
Steep learning curve due to the sheer number of features
No AI content creation tools

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Attensira

Attensira takes a completely different approach from Moz. Instead of traditional SEO metrics, it focuses entirely on AI search visibility — tracking your brand across ChatGPT, Claude, Perplexity, Gemini, DeepSeek, Copilot, Google AI Mode, and Google AI Overviews. It includes automated content creation and on-page optimization, making it the strongest option for teams whose priority is AI search rather than Google rankings.

$129/mo

Best for: Teams that are moving beyond traditional SEO and want to prioritize getting cited by AI models, especially if they already have traditional SEO covered elsewhere.

Pros

Tracks all major AI platforms in one dashboard
Automated content creation for AI-optimized articles and pages
On-page SEO analysis with optimization recommendations
Prompt volume data for AI search opportunity discovery
Self-serve signup with 7-day free trial

Cons

No traditional SEO features (no keyword research, backlinks, or site audit)
Does not replace Moz's core functionality — complements it or replaces a different need
Best paired with a traditional SEO tool for full coverage

Ahrefs

Ahrefs is arguably the most powerful SEO tool available, with the largest backlink index in the industry and fast, accurate keyword research. For teams that relied on Moz for link analysis and keyword data, Ahrefs is a significant upgrade in data quality and depth. Like Moz, Ahrefs has not yet added AI visibility tracking.

$129/mo

Best for: Teams that need the best possible backlink and keyword data and are willing to add a separate AI visibility tool later.

Pros

Largest and most frequently updated backlink index
Best-in-class keyword explorer with accurate difficulty scores
Comprehensive site audit and content explorer tools
Strong for competitive analysis and content gap identification

Cons

No AI visibility tracking or AI search features
More expensive than Moz
Does not address the AI search gap in Moz's toolset
Interface can be overwhelming for beginners

SE Ranking

SE Ranking is the closest budget alternative to Moz — it offers keyword tracking, backlink monitoring, site audits, and competitive analysis at the lowest price in this comparison. For teams that like Moz's simplicity but want better value, SE Ranking delivers similar functionality at a lower cost with emerging AI features.

$65/mo

Best for: Budget-conscious teams that want traditional SEO features similar to Moz at an even lower price point.

Pros

Most affordable full-featured SEO suite
Covers all traditional SEO bases at a lower price than Moz
Beginning to add AI visibility features
Clean, intuitive interface similar to Moz's simplicity

Cons

Smaller databases than Semrush and Ahrefs
AI features are still early and basic
Less industry recognition than major competitors
Limited third-party integrations

Surfer SEO

Surfer SEO fills a gap that Moz never addressed well — content optimization. Using NLP analysis and competitive data, Surfer helps you write and optimize content that performs in search. While it does not offer keyword research or backlink tools, its content optimization is significantly more advanced than anything Moz provides.

$99/mo

Best for: Content-focused teams that want advanced content optimization capabilities Moz lacks, paired with another tool for keyword research and backlinks.

Pros

Industry-leading content optimization with real-time scoring
NLP-based recommendations for better content structure
Integrates with Google Docs and WordPress
Structured content approach that benefits both Google and AI search

Cons

Not a full SEO suite — no keyword research or backlinks
No AI visibility tracking or monitoring
Only addresses the content side of SEO
Requires additional tools for complete coverage

Profound

Profound is an enterprise AI visibility platform tracking brand mentions across nine AI models. If your reason for leaving Moz is specifically to get into AI search, Profound offers the broadest AI platform coverage available. It is the premium option for organizations that are serious about AI visibility at scale.

From $99/mo

Best for: Enterprise brands that have outgrown Moz and want to invest seriously in AI visibility with the most comprehensive platform available.

Pros

Broadest AI platform coverage (nine models including Grok and Meta AI)
Enterprise-grade analytics and reporting
G2-recognized AEO leader
Deep agent and crawler analytics

Cons

No traditional SEO features — does not replace Moz's core tools
Requires a sales demo to access
Enterprise pricing may be high for teams used to Moz's $99/mo
Overkill for teams just starting with AI visibility

Quick Comparison

Platform	Starting Price	Best For
SemrushFeatured	$139.95/mo	Teams that want a direct Moz upgrade with significantly better traditional SEO data plus emerging AI visibility features.
Attensira	$129/mo	Teams that are moving beyond traditional SEO and want to prioritize getting cited by AI models, especially if they already have traditional SEO covered elsewhere.
Ahrefs	$129/mo	Teams that need the best possible backlink and keyword data and are willing to add a separate AI visibility tool later.
SE Ranking	$65/mo	Budget-conscious teams that want traditional SEO features similar to Moz at an even lower price point.
Surfer SEO	$99/mo	Content-focused teams that want advanced content optimization capabilities Moz lacks, paired with another tool for keyword research and backlinks.
Profound	From $99/mo	Enterprise brands that have outgrown Moz and want to invest seriously in AI visibility with the most comprehensive platform available.

Frequently Asked Questions

Why are people leaving Moz?

Moz's toolset has not kept pace with competitors. Its keyword database and backlink index are smaller than Semrush and Ahrefs, feature development has slowed, and it has no AI search visibility features. Many teams find they can get better data and more future-proof tools elsewhere at a similar or lower price.

What is the best direct replacement for Moz Pro?

For a direct replacement with better data, Semrush ($139.95/mo) is the most natural upgrade — it covers everything Moz does with larger databases and AI visibility features. For a budget replacement, SE Ranking ($65/mo) offers similar traditional SEO tools at a lower price than Moz itself.

Does Moz have AI search features?

As of early 2026, Moz does not offer AI visibility tracking, AI content creation, or any features designed for AI search engines like ChatGPT, Claude, or Perplexity. This is one of the key reasons teams are looking for alternatives.

Can I replace Moz with an AI visibility tool?

It depends on your needs. If traditional SEO (keyword tracking, backlinks, site audits) is still important, you should keep a traditional SEO tool and add an AI visibility platform like Attensira. If you have already covered traditional SEO through another tool or agency, an AI platform can replace Moz entirely.

What is the most affordable Moz alternative?

SE Ranking starts at $65/mo for traditional SEO features — cheaper than Moz itself. For AI visibility, Otterly starts at $79/mo and Peec at $89/mo. The best value depends on whether you need traditional SEO, AI visibility, or both.

How we evaluate: Our team researches each platform by testing free trials, reviewing public documentation, comparing published pricing, and analyzing user reviews. Attensira is our product, so we disclose that bias upfront — but we aim to be fair and factual about every platform listed. Pricing and features were last verified in February 2026. If you spot an inaccuracy, please let us know.

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