# Karl-Gustav Kallasmaa > For the complete documentation index, see [llms.txt](https://attensira.com/llms.txt). > Every page on this site is also served as Markdown: append `.md` to any URL, or send `Accept: text/markdown`. > Posts by Karl-Gustav Kallasmaa on the Attensira blog: how brands get named in Google and AI answers, with sourced facts and readings from our own workspace. - Canonical page: https://attensira.com/blog/author/karl - Source: converted from this page's own HTML. It carries no claim records, because the page is not a content-pipeline entity. Karl-Gustav Kallasmaa founded Attensira in 2025 and writes the Attensira blog. Attensira Technology OÜ is based in Estonia. His posts come from running Attensira on our own site: how AI answers choose which brands to name, what the SEO work looks like, and readings from our workspace with their sample sizes. ![Karl-Gustav Kallasmaa](https://attensira.com/_next/image?url=%2Fkarl.jpg&w=3840&q=75&dpl=dpl_J8F4K2ypJKLNutDkecPvPyJThHTV)Karl-Gustav Kallasmaa 42 posts [LinkedIn profile](https://www.linkedin.com/in/kallasmaa/) - AI-crawler fetches of this page in 30 days: 528 - the fetches of /blog/authors in the same window: 8.9× - 528 vs 59 fetches AI-crawler fetches by page, by user agent claimed, attensira.com workspace, Attensira MCP · 5 Sep 2026 to 4 Oct 2026 ## Which posts should I read first? - [Read but not named: how to become the sentence AI search writes Why an engine can cite your page and still not name you, shown on our own pricing page, and how to write the sentence it reuses. updated 4 Oct 2026](https://attensira.com/blog/become-the-sentence-ai-search-writes) - [How to calculate share of voice: formulas, worked examples, pitfalls The share of voice formulas, worked on real answers from our own workspace, and the one choice that changes the result. updated 4 Oct 2026](https://attensira.com/blog/how-to-calculate-share-of-voice) - [How to audit your brand mentions in ChatGPT, Claude and Gemini A sheet for auditing your own AI mentions by hand, with what the same audit found about us. updated 4 Oct 2026](https://attensira.com/blog/audit-ai-search-mentions-chatgpt-claude-gemini) ## What does ChatGPT say you can do instead of hiring a GEO agency? Asked on 4 Oct 2026, ChatGPT says you may not need a GEO agency, and offers a middle ground: a consultant’s audit, then you execute the work internally. It names no tool you can buy — the gap Attensira fills with software that does the work an agency would, with you in control. Answer · ChatGPT asked 4 Oct 2026 Question: alternative to hiring a GEO agency ChatGPT answered: If you mean alternatives to hiring a GEO (Generative Engine Optimization) agency, there are several ways to get AI search visibility without a full-service retainer. … You may not need a “GEO agency.” Many traditional SEO/content firms already do the underlying work: topical authority, digital PR, link earning, technical SEO, structured content. … A practical middle ground for many companies: hire a GEO consultant for an audit + playbook, then execute internally. Sources cited 1. developers.google.com 2. nivaloq.com 3. gen-optima.com 4. loudface.co 5. fireflyweblabs.com 6. maximuslabs.ai Not named Attensira is missing from this ChatGPT answer. ![Analyst agent](https://attensira.com/agents/analyst-64.webp) Analyst · reads this workspace's answers Stored answer, read over the Attensira MCP · 4 Oct 2026 · 1 of n=63 answers, named in 0 In this answer - Cited first: developers.google.com - Sites cited: 6 sites Software that does your AI-search visibility work, with you in control of every change. ## What has Karl-Gustav written on traditional SEO? 15 posts, newest first. - [What belongs on a local SEO checklist? Relevance, distance, prominence, and the AI answers that now recommend local businesses too. Twelve checks, in the order that pays back first. updated 4 Oct 2026](https://attensira.com/blog/local-seo-checklist) - [Which search engine ranking factors actually matter? Google publishes its ranking systems. What each one rewards, the factors people still chase that it does not use, and how AI answers pick sources differently. updated 4 Oct 2026](https://attensira.com/blog/search-engine-ranking-factors) - [How do you improve organic click-through rate in SEO? Find the pages with impressions and no clicks, fix what the result says before what the page says, and read CTR beside AI Overviews instead of alone. updated 4 Oct 2026](https://attensira.com/blog/seo-ctr) - [How does SEO work for b2b companies? Few searches, many people, long cycles, and a shortlist increasingly written by an assistant. The B2B SEO plan, with the 61 questions we track for our own B2B product. updated 4 Oct 2026](https://attensira.com/blog/seo-for-b-2-b) - [What is keyword difficulty in SEO, and how should you use it? KD scores count links, not your chances. How to read them, how to judge personal difficulty, and what difficulty looks like in AI answers, from our own data. updated 4 Oct 2026](https://attensira.com/blog/seo-keyword-difficulty) - [How should you structure a website for SEO and AI search? One owner page per question, shallow hubs, descriptive URLs and links that explain themselves. And the numbers behind how we cut our own site down. updated 4 Oct 2026](https://attensira.com/blog/site-architecture-seo) - [What should a site audit checklist cover in 2026? Twelve checks in the order that saves time, the AI-search layer most audits skip, and the findings from auditing attensira.com with our own product. updated 4 Oct 2026](https://attensira.com/blog/site-audit-checklist) - [How to write website content that ranks, gets quoted and sells Good website content answers one question per page, answers it first, and says something specific nobody else can. The page brief, the structure, the voice rules we wrote for our own rebuild, and before and afters. updated 4 Oct 2026](https://attensira.com/blog/how-to-write-website-content) - [Common SEO mistakes: what we found scanning our own 632 pages The SEO mistakes that cost the most, ranked by how often we found them on our own site. Our full scan of attensira.com covered 632 URLs. Here is what it found, and how each fix works. updated 4 Oct 2026](https://attensira.com/blog/common-seo-mistakes) - [How to check your backlinks with Google, for free Google gives you two free ways to see who links to you, the Search Console Links report and search itself. What each shows, what the Links report leaves out, and a third check most people skip, which pages AI answers cite about you. updated 4 Oct 2026](https://attensira.com/blog/how-to-check-backlinks-in-google-search) - [How to build backlinks: start from the pages that already decide The backlinks worth building are on the pages that already decide your market, in Google results and in AI answers. How to find those pages, what to offer them, what Google calls link spam, and a real decision from our own workspace. updated 4 Oct 2026](https://attensira.com/blog/how-to-build-backlinks-to-your-website) - [How to do SEO competitor analysis for Google and AI answers An SEO competitor analysis should tell you who wins your buyers' questions, why, and what to do next, on Google and in AI answers. The method, the sheet, and our own head-to-head numbers against the brands that win our category. updated 4 Oct 2026](https://attensira.com/blog/how-to-do-competitor-analysis-in-seo) - [How to track SEO rankings without fooling yourself Rank tracking has two sources that disagree, Search Console's average position and a rank tracker's daily check. How to use both, read them correctly, account for AI Overviews, and report rankings without fooling yourself. updated 4 Oct 2026](https://attensira.com/blog/how-to-track-seo-rankings) - [How to optimize for featured snippets (and what Google decides) Google decides featured snippets itself; you cannot mark a page for one. You can write the passage it is most likely to choose. The formats, the method, how to opt out, and how the same passage serves AI Overviews. updated 4 Oct 2026](https://attensira.com/blog/how-to-optimize-for-featured-snippets) - [Google knowledge panel: how to get one, claim it and fix it A Google knowledge panel is generated automatically from sources across the web. You cannot create one, but you can make it more likely, claim it, and correct it. How, and why the same work helps AI answers describe you. updated 4 Oct 2026](https://attensira.com/blog/google-knowledge-panel) ## What has Karl-Gustav written on AI search visibility? 10 posts, newest first. - [Does my website show up in Perplexity? Perplexity publishes no index you can search your site in. Showing up means your page is cited on questions buyers ask. Here is how to check reach and selection without treating one answer as a score. 5 Oct 2026](https://attensira.com/blog/does-my-website-show-up-in-perplexity) - [Freshness conflicts: when your pages disagree about what is current A freshness conflict is two versions of one fact live at once. Answer engines pick one, often the stale one. How to find conflicts on your own site and settle each to a single dated source. updated 4 Oct 2026](https://attensira.com/blog/freshness-conflicts-kill-ai-search-citations) - [Entity fog: why AI search confuses your brand with something else Entity fog is when an AI answer cannot tell which thing your name refers to. Perplexity did it to us, in our own brand readings. Here is how to spot it and the naming work that clears it. updated 4 Oct 2026](https://attensira.com/blog/entity-fog-fix-naming-ai-search) - [Why is monitoring AI search not enough to change the answer? Knowing you are missing does not change a single answer. Pages do. Here is the loop that changes them, and where it stalls on our own site. updated 4 Oct 2026](https://attensira.com/blog/monitoring-ai-search-not-enough-ship-fix) - [How do you buy an AI search service that actually ships fixes? Ten questions to put to any AI search vendor that says it ships fixes, the answers that should worry you, and what you should hold in your hands after week one. updated 4 Oct 2026](https://attensira.com/blog/ship-ai-search-fix-buyer-playbook) - [What is third-party corroboration in AI search, and how do you earn it? Most of what decides an AI answer is somebody else's page. Here is how to find those pages, get onto them honestly, and prove the placement is real. updated 4 Oct 2026](https://attensira.com/blog/third-party-corroboration-ai-search) - [Why is your brand missing from AI search answers? Five causes, one diagnostic table, and a month of our own answers showing what missing looks like when you measure it. updated 4 Oct 2026](https://attensira.com/blog/why-brand-missing-from-ai-search-answers) - [What should you do about zero-click search? Most Google searches now end without a click, and AI assistants never offered one. What changes in your strategy, and what to measure when the answer is the outcome. updated 4 Oct 2026](https://attensira.com/blog/zero-click-search) - [How to fix what AI answers get wrong about your brand A wrong AI answer about your brand almost always repeats a page somewhere. Find the claim, trace it to that page, fix the page, then re-read the answer. Our own example, dated. updated 4 Oct 2026](https://attensira.com/blog/fixing-ai-misrepresentations-of-your-brand) - [How ChatGPT finds, reads and cites your content ChatGPT reaches the web through three documented crawlers, each with a different job. What OpenAI documents, what you control with robots.txt, and what a month of our own logs and answers shows. updated 4 Oct 2026](https://attensira.com/blog/how-chatgpt-indexes-content) ## What has Karl-Gustav written on content strategy? 7 posts, newest first. - [How to write comparison pages AI search will cite Comparison pages decide a large share of AI answers to "X vs Y" and "best X" questions. What a citable one contains, why engines discount vendor-written ones, and what our own comparison page taught us. updated 4 Oct 2026](https://attensira.com/blog/comparison-pages-ai-search-will-cite) - [Answer blocks: how to structure pages AI search can quote An answer block is the passage an engine can lift without the rest of the page. How to write one, where it goes, how to structure the rest of the page around it, and which of our sentences the engines quoted. updated 4 Oct 2026](https://attensira.com/blog/answer-blocks-structure-pages-ai-search) - [How do you run an SEO content gap analysis? Keyword gaps, answer gaps and passage gaps, in one method. With the gaps our own product found on attensira.com, and what it wrote to close them. updated 4 Oct 2026](https://attensira.com/blog/seo-content-gap-analysis) - [How do you identify and match search intent? The four intents Google's own raters use, a method for reading intent from the results, and what our tracked questions show about which pages win each intent in AI answers. updated 4 Oct 2026](https://attensira.com/blog/what-is-search-intent) - [How do you do video SEO in 2026? Google's own video requirements, the YouTube side, and why YouTube has become the most cited domain in AI Overviews. With what our own tracked questions show. updated 4 Oct 2026](https://attensira.com/blog/what-is-video-seo) - [AI content optimization: how to rework pages so AI answers use them AI content optimization is reworking pages you already have so answer engines use them. The five-step method, a real passage rewrite our own crew proposed for our blog, and how to tell whether it worked. updated 4 Oct 2026](https://attensira.com/blog/ai-content-optimization) - [AI search chunking: how engines split your page before they quote it Before an engine quotes your page it splits it into chunks and scores each chunk on its own. What is documented about chunking, what is not, and how to write sections that still make sense when cut out. updated 4 Oct 2026](https://attensira.com/blog/ai-search-chunking) ## What has Karl-Gustav written on analytics & measurement? 4 posts, newest first. - [What should an SEO report include? A report says what was done and what changed. The sections it needs, the formats for audits, competitors and paid search, and a real one-page report for our own site. updated 4 Oct 2026](https://attensira.com/blog/what-is-an-seo-report) - [What is SEO visibility, and how do you measure it honestly? Visibility scores, impressions, share of voice and citation rate are different measurements. What each one means, and how we read our own site's visibility. updated 4 Oct 2026](https://attensira.com/blog/what-is-seo-visibility) - [Brand sentiment tracking in AI answers: how to measure it honestly Most AI answers that name a brand hold no opinion about it. Counting those as neutral buries every real opinion. How to track sentiment in AI answers so the number means something, with three of our own answers scored. updated 4 Oct 2026](https://attensira.com/blog/brand-sentiment-tracking) - [AI crawler logs analysis tool: what to use and what the log tells you Log tools separate AI crawlers from human traffic and show which pages bots fetched. Here is what to buy or run locally, what a good report includes, and what no log can prove about citations. updated 5 Oct 2026](https://attensira.com/blog/analyzing-log-files) ## What has Karl-Gustav written on AI commerce? 3 posts, newest first. - [How ChatGPT recommends products: what decides the shortlist ChatGPT builds a product shortlist from the shopper's words, its context, product data and what reviews and guides say. How each input works, why answers vary between samples, and what a brand can and cannot influence. updated 4 Oct 2026](https://attensira.com/blog/how-chatgpt-recommends-products) - [How to prepare for ChatGPT ads: what is known and what to do now OpenAI started testing ads in ChatGPT in 2026, shown below answers and labelled sponsored. What is documented, what is not, and the preparation that pays off whether or not you end up buying them. updated 4 Oct 2026](https://attensira.com/blog/how-to-prepare-for-chatgpt-ads) - [ChatGPT shopping optimization: a checklist for store owners A practical checklist for getting products into ChatGPT shopping results, built from what OpenAI says about how products are chosen. Crawler access, product data, reviews, product copy and how to measure it. updated 4 Oct 2026](https://attensira.com/blog/chatgpt-shopping-optimization) ## What else do people ask? ### Who is Karl-Gustav Kallasmaa? The founder of Attensira, software that does your AI-search visibility work. He started the company, Attensira Technology OÜ, in Estonia in 2025, and writes the blog from the work of running it. ### What does he write about? How brands get named in Google and in AI answers, how to measure it honestly, and the SEO work that changes it, with examples from Attensira's own site and workspace. ### How can I contact him? Through LinkedIn, linked on this page, or by email at team@attensira.com. To see the product he writes about, start the 7-day Starter trial or book a demo. ## Elsewhere on the site - [All posts Blog](https://attensira.com/blog) - [About Attensira Company](https://attensira.com/about) - [How Attensira works Product](https://attensira.com/how-it-works) - [Every topic Blog](https://attensira.com/blog/tags) ## Put the crew to work on your brand.