# The Attensira blog

> For the complete documentation index, see [llms.txt](https://attensira.com/llms.txt).
> Every page on this site is also served as Markdown: append `.md` to any URL, or send `Accept: text/markdown`.

> How brands get named in Google and AI answers: methods, worked examples from our own workspace and sourced facts, written by Attensira's founder.

- Canonical page: https://attensira.com/blog
- Source: converted from this page's own HTML. It carries no claim
  records, because the page is not a content-pipeline entity.

The Attensira blog explains how brands get named in Google and in AI answers, and the SEO work that changes it. Posts written or rewritten since October 2026 use readings from our own workspace with their sample sizes, and name the source of every fact with the date it was checked.

Who owned the cited pages n=97,149 citations

| Name | Who owned the cited pages | Count |
| --- | --- | --- |
| Third-party pages | 74.5% | 72,350 |
| Competitors' sites | 14.4% | 14,004 |
| AI platforms' docs | 8.5% | 8,241 |
| attensira.com you | 1.5% | 1,442 |
| Reference sites | 1.1% | 1,112 |

![Researcher agent](https://attensira.com/agents/researcher-64.webp) Researcher · Ranks the pages behind each answer Citations, read over the Attensira MCP, answers on 23 of 31 days · 4 Oct 2026 · n=97,149 citations [From the post: What is third-party corroboration in AI search, and how do you earn it?](https://attensira.com/blog/third-party-corroboration-ai-search)

## Where should I start?

Three posts that show how we work: a finding from our own data, the method behind the numbers and an audit you can run by hand.

- [Read but not named: how to become the sentence AI search writes Why an engine can cite your page and still not name you, shown on our own pricing page, and how to write the sentence it reuses. updated 4 Oct 2026](https://attensira.com/blog/become-the-sentence-ai-search-writes)
- [How to calculate share of voice: formulas, worked examples, pitfalls The share of voice formulas, worked on real answers from our own workspace, and the one choice that changes the result. updated 4 Oct 2026](https://attensira.com/blog/how-to-calculate-share-of-voice)
- [How to audit your brand mentions in ChatGPT, Claude and Gemini A sheet for auditing your own AI mentions by hand, with what the same audit found about us. updated 4 Oct 2026](https://attensira.com/blog/audit-ai-search-mentions-chatgpt-claude-gemini)

## What have we written lately?

Newest first, leaving out the posts this page already links, with the date each post was last updated, so a rewritten post shows the date of the rewrite.

- [Does my website show up in Perplexity? Perplexity publishes no index you can search your site in. Showing up means your page is cited on questions buyers ask. 5 Oct 2026](https://attensira.com/blog/does-my-website-show-up-in-perplexity)
- [How to write comparison pages AI search will cite Comparison pages decide a large share of AI answers to "X vs Y" and "best X" questions. updated 4 Oct 2026](https://attensira.com/blog/comparison-pages-ai-search-will-cite)
- [Freshness conflicts: when your pages disagree about what is current A freshness conflict is two versions of one fact live at once. updated 4 Oct 2026](https://attensira.com/blog/freshness-conflicts-kill-ai-search-citations)
- [Entity fog: why AI search confuses your brand with something else Entity fog is when an AI answer cannot tell which thing your name refers to. updated 4 Oct 2026](https://attensira.com/blog/entity-fog-fix-naming-ai-search)
- [Answer blocks: how to structure pages AI search can quote An answer block is the passage an engine can lift without the rest of the page. updated 4 Oct 2026](https://attensira.com/blog/answer-blocks-structure-pages-ai-search)
- [Why is monitoring AI search not enough to change the answer? Knowing you are missing does not change a single answer. Pages do. updated 4 Oct 2026](https://attensira.com/blog/monitoring-ai-search-not-enough-ship-fix)
- [How do you buy an AI search service that actually ships fixes? Ten questions to put to any AI search vendor that says it ships fixes, the answers that should worry you, and what you should hold in your hands after week one. updated 4 Oct 2026](https://attensira.com/blog/ship-ai-search-fix-buyer-playbook)
- [How ChatGPT recommends products: what decides the shortlist ChatGPT builds a product shortlist from the shopper's words, its context, product data and what reviews and guides say. updated 4 Oct 2026](https://attensira.com/blog/how-chatgpt-recommends-products)
- [What belongs on a local SEO checklist? Relevance, distance, prominence, and the AI answers that now recommend local businesses too. updated 4 Oct 2026](https://attensira.com/blog/local-seo-checklist)
- [Which search engine ranking factors actually matter? Google publishes its ranking systems. What each one rewards, the factors people still chase that it does not use, and how AI answers pick sources differently. updated 4 Oct 2026](https://attensira.com/blog/search-engine-ranking-factors)

### All 37 recent posts Show the first 10

- [How do you run an SEO content gap analysis? Keyword gaps, answer gaps and passage gaps, in one method. With the gaps our own product found on attensira.com, and what it wrote to close them. updated 4 Oct 2026](https://attensira.com/blog/seo-content-gap-analysis)
- [How do you improve organic click-through rate in SEO? Find the pages with impressions and no clicks, fix what the result says before what the page says, and read CTR beside AI Overviews instead of alone. updated 4 Oct 2026](https://attensira.com/blog/seo-ctr)
- [How does SEO work for b2b companies? Few searches, many people, long cycles, and a shortlist increasingly written by an assistant. updated 4 Oct 2026](https://attensira.com/blog/seo-for-b-2-b)
- [What is keyword difficulty in SEO, and how should you use it? KD scores count links, not your chances. How to read them, how to judge personal difficulty, and what difficulty looks like in AI answers, from our own data. updated 4 Oct 2026](https://attensira.com/blog/seo-keyword-difficulty)
- [How should you structure a website for SEO and AI search? One owner page per question, shallow hubs, descriptive URLs and links that explain themselves. updated 4 Oct 2026](https://attensira.com/blog/site-architecture-seo)
- [What should a site audit checklist cover in 2026? Twelve checks in the order that saves time, the AI-search layer most audits skip, and the findings from auditing attensira.com with our own product. updated 4 Oct 2026](https://attensira.com/blog/site-audit-checklist)
- [What should an SEO report include? A report says what was done and what changed. The sections it needs, the formats for audits, competitors and paid search, and a real one-page report for our own site. updated 4 Oct 2026](https://attensira.com/blog/what-is-an-seo-report)
- [How do you identify and match search intent? The four intents Google's own raters use, a method for reading intent from the results, and what our tracked questions show about which pages win each intent in AI answers. updated 4 Oct 2026](https://attensira.com/blog/what-is-search-intent)
- [What is SEO visibility, and how do you measure it honestly? Visibility scores, impressions, share of voice and citation rate are different measurements. updated 4 Oct 2026](https://attensira.com/blog/what-is-seo-visibility)
- [How do you do video SEO in 2026? Google's own video requirements, the YouTube side, and why YouTube has become the most cited domain in AI Overviews. updated 4 Oct 2026](https://attensira.com/blog/what-is-video-seo)
- [What should you do about zero-click search? Most Google searches now end without a click, and AI assistants never offered one. updated 4 Oct 2026](https://attensira.com/blog/zero-click-search)
- [How to fix what AI answers get wrong about your brand A wrong AI answer about your brand almost always repeats a page somewhere. updated 4 Oct 2026](https://attensira.com/blog/fixing-ai-misrepresentations-of-your-brand)
- [How to prepare for ChatGPT ads: what is known and what to do now OpenAI started testing ads in ChatGPT in 2026, shown below answers and labelled sponsored. updated 4 Oct 2026](https://attensira.com/blog/how-to-prepare-for-chatgpt-ads)
- [Brand sentiment tracking in AI answers: how to measure it honestly Most AI answers that name a brand hold no opinion about it. updated 4 Oct 2026](https://attensira.com/blog/brand-sentiment-tracking)
- [ChatGPT shopping optimization: a checklist for store owners A practical checklist for getting products into ChatGPT shopping results, built from what OpenAI says about how products are chosen. updated 4 Oct 2026](https://attensira.com/blog/chatgpt-shopping-optimization)
- [How to write website content that ranks, gets quoted and sells Good website content answers one question per page, answers it first, and says something specific nobody else can. updated 4 Oct 2026](https://attensira.com/blog/how-to-write-website-content)
- [AI content optimization: how to rework pages so AI answers use them AI content optimization is reworking pages you already have so answer engines use them. updated 4 Oct 2026](https://attensira.com/blog/ai-content-optimization)
- [Common SEO mistakes: what we found scanning our own 632 pages The SEO mistakes that cost the most, ranked by how often we found them on our own site. updated 4 Oct 2026](https://attensira.com/blog/common-seo-mistakes)
- [How to check your backlinks with Google, for free Google gives you two free ways to see who links to you, the Search Console Links report and search itself. updated 4 Oct 2026](https://attensira.com/blog/how-to-check-backlinks-in-google-search)
- [How to build backlinks: start from the pages that already decide The backlinks worth building are on the pages that already decide your market, in Google results and in AI answers. updated 4 Oct 2026](https://attensira.com/blog/how-to-build-backlinks-to-your-website)
- [AI crawler logs analysis tool: what to use and what the log tells you Log tools separate AI crawlers from human traffic and show which pages bots fetched. updated 5 Oct 2026](https://attensira.com/blog/analyzing-log-files)
- [How to do SEO competitor analysis for Google and AI answers An SEO competitor analysis should tell you who wins your buyers' questions, why, and what to do next, on Google and in AI answers. updated 4 Oct 2026](https://attensira.com/blog/how-to-do-competitor-analysis-in-seo)
- [AI search chunking: how engines split your page before they quote it Before an engine quotes your page it splits it into chunks and scores each chunk on its own. updated 4 Oct 2026](https://attensira.com/blog/ai-search-chunking)
- [How to track SEO rankings without fooling yourself Rank tracking has two sources that disagree, Search Console's average position and a rank tracker's daily check. updated 4 Oct 2026](https://attensira.com/blog/how-to-track-seo-rankings)
- [How to optimize for featured snippets (and what Google decides) Google decides featured snippets itself; you cannot mark a page for one. updated 4 Oct 2026](https://attensira.com/blog/how-to-optimize-for-featured-snippets)
- [Google knowledge panel: how to get one, claim it and fix it A Google knowledge panel is generated automatically from sources across the web. updated 4 Oct 2026](https://attensira.com/blog/google-knowledge-panel)
- [How ChatGPT finds, reads and cites your content ChatGPT reaches the web through three documented crawlers, each with a different job. updated 4 Oct 2026](https://attensira.com/blog/how-chatgpt-indexes-content)

## Who holds the slots that decide an answer?

Mostly other people. In the same read as the chart above, the top ten sources of each answer were third-party pages four times in five, and our own site held 8 of 1,209 slots. That is why rewritten posts treat other people's pages as half the work.

[Read “Why is your brand missing from AI search answers?”](https://attensira.com/blog/why-brand-missing-from-ai-search-answers)

- top-ten source slots held by third-party pages: 954
- of 1,209 slots
- held by competitors' sites: 168
- of 1,209 slots
- held by attensira.com: 8
- of 1,209 slots

![Analyst agent](https://attensira.com/agents/analyst-64.webp) Analyst Attensira MCP, attensira.com workspace, ChatGPT and Perplexity, answers on 23 of 31 days · 4 Sep 2026 to 4 Oct 2026

Software that does your AI-search visibility work, with you in control of every change.

## Which topics does the blog cover?

- [AI Search Visibility24 posts](https://attensira.com/blog/tag/ai-search-visibility)
- [Content Strategy14 posts](https://attensira.com/blog/tag/content-strategy)
- [Analytics & Measurement14 posts](https://attensira.com/blog/tag/analytics-measurement)
- [Traditional SEO18 posts](https://attensira.com/blog/tag/traditional-seo)
- [AI Commerce3 posts](https://attensira.com/blog/tag/ai-commerce)

## What else do people ask?

### Who writes the Attensira blog?

Karl-Gustav Kallasmaa, who founded Attensira in 2025. Every post carries its author and the date it was last updated, and is reviewed every quarter so facts that age, such as prices and engine lists, are checked again.

### Where do the numbers in the posts come from?

Two places. Public facts link to their source, such as Google's or OpenAI's own documentation, with the date we read it. Our own numbers come from the Attensira workspace we run on attensira.com, and in the posts written since October 2026 each one states the window and how many answers it was measured on.

### How is the blog different from the guides?

A guide is a long, chaptered answer to one big topic, such as AI crawlers. A blog post answers one narrower question, such as how to check your backlinks, with a worked example. Single terms are defined in the glossary.

### Does Attensira sell what the blog describes?

Partly, and each post says where. Attensira is software that does your AI-search visibility work. Most posts explain a method you can follow by hand, then say which parts the crew does for you.

## Elsewhere on the site

- [Every topic Blog](https://attensira.com/blog/tags)
- [Authors and standards Blog](https://attensira.com/blog/authors)
- [Guides to AI search visibility Guides](https://attensira.com/guides)
- [Glossary Reference](https://attensira.com/glossary)
- [How Attensira works Product](https://attensira.com/how-it-works)
- [Free AI visibility audit Tool](https://attensira.com/audit)

## Put the crew to work on your brand.